Creative 2003 Annual Report Download - page 50

Keyboards
Graphics
Prosumer
Speakers System
Peripherals and
Storage Solutions
Communications
Camera
Audio
Audio
Li
f
estyle Digital Entertainment
_
I
nsp
i
rat
i
ona
l
Li
v
i
n
g
uncompromised
quality
,
complete
solutions
,
and
the
empowerment
of
consumer's
choice
and
flexibility
,
to
enhance
the
uncompromised quality complete solutions and the empowerment of consumer's choice and flexibility to enhance the
overall digital entertainment experience to suit the consumer's li
f
estyle and personal needs. Most o
f
all, the
C
reative li
f
es
t
y
le
digital entertainment experience is
f
or anyone and everyone.
C
onstant Innovation
_
D
es
i
gn an
d
T
ec
h
no
l
ogy
Today's li
f
estyle demands both
f
orm and
f
unctionality
f
rom the discerning and sophisticate
d
user.
Wi
t
h
t
hi
s un
d
erstan
di
ng
i
n m
i
n
d
, we
h
ave
b
een c
h
anne
li
ng
i
nvestment
i
nto t
h
e researc
h
and development o
f
excellent product design to create products that integrate cool ID, user-
f
riendlines
s
and suitability
f
or the user li
f
estyle. Design aside, a good product must also encompass great
f
eatures to enhance th
e
user experience. At
C
reative, we are persistently striving to better ourselves each time by
f
ormulating improved an
d
advanced
f
eatures. To see our users carry and use our products with pride, that is what drives us.
From
S
trength to
S
trength
_
Th
e
F
utur
e
N
o
l
onger contente
d
w
i
t
h
b
e
i
ng t
h
e
l
ea
d
er
i
n t
h
e soun
d
car
d
i
n
d
ustry, we
h
ave tappe
d
on our strengt
h
an
d
expert
i
se t
o
extend to other areas o
f
audio. In line with our
f
ar-reaching vision and strategy, we have produced a slew o
f
top-notc
h
quality MP3 players and speakers amongst a host o
f
C
reative products
f
or consumers who are IT-savvy, who want choice
s
and who want to be entertained. More than that, we must be swi
f
t, nimble and
f
lexible to ride on
f
avorable market
f
orce
s
or react to changes in order to remain competitive. All this is made possible by a team o
f
dedicated people who believe an
d
en
j
oy w
h
at we
d
o.
Thi
s
i
s w
h
at mot
i
vates us to
k
eep
i
nnovat
i
ng an
d
create qua
li
ty pro
d
ucts t
h
at asp
i
re t
o
deliver
f
antastic di
g
ital entertainment
f
or many un
f
or
g
ettable, inspirin
g
experiences
.
t
yle digital entertainment philosophy.e li
f
es
t
"We're now lean and mean.
We are ready to rock."
_Sim Wong Hoo, Chairman & CEO,
Creative Technology
S
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C
reative Mouse Wireles
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C
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O
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C
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C
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Notebook
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C
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C
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