Creative 2001 Annual Report Download - page 3

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Please find page 3 of the 2001 Creative annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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3
In the speaker category, there were many exciting and affordable additions to the Cambridge SoundWorks® series
of speakers: Cambridge SoundWorks DTT3500 Digital which offered a high-end 5.1 speaker solution with Dolby
Digital technology support; Cambridge SoundWorks PlayWorks™ PS2000 Digital for consumers who prefer space-
saving one-piece speaker systems that offer “virtual” Dolby Digital 5.1 technology surround sound; Cambridge
SoundWorks Slim500 for those who look for slim and elegant-looking speakers; the portable PlayDock™ PD200 for
NOMAD® Jukebox users who want to share their digital audio music collection wherever they go and the top-of-the-
range 5.1 high performance Cambridge SoundWorks Newton speaker system.
In fiscal 2002, we are planning to launch the new Creative Inspire™ speaker series – which boasts an inspiringly
elegent design and uncompromised engineering to enable our customers to enjoy the kind of audio experience
associated with high-end speaker systems.
In the PDE category, fiscal 2001 saw the launch of the NOMAD Jukebox portable digital audio player, which enjoyed
a phenomenal press reception and received much highly acclaimed reviews from the industry’s publications and
media.
During fiscal 2002, in the PDE category, we will see new models of NOMAD Jukebox with lower costing, and
features like faster connectivity, increased storage capacities and customizable faceplates. We will also introduce
other variations of Creative digital audio players. This market offers new and constantly changing technologies,
which, if tapped carefully, will provide growth opportunities for Creative.
Looking ahead, the existing business environment has been worsened by the recent global events. It has become even
more uncertain and challenging for Creative. It is important that we continue to pursue more aggressively our
strategy to focus on profitability, higher-margin core audio categories (sound cards, speakers, PDE products), cost
control and inventory management.
Creative is now a much leaner and focused company with the ability to respond more quickly to changes in the tough
prevailing conditions. Leveraging on our leadership in the very captive PC audio and digital entertainment markets,
our broad channels, strong brand name and healthy financial position, I believe that we can rise to meet the challenges
ahead.
I would like to record my appreciation to the management and staff of Creative for their dedication and perseverance
in helping the company through these challenging times. I would also like to take this opportunity to thank our
shareholders for their continuing support.
Sim Wong Hoo
Chairman & Chief Executive Officer