Cracker Barrel 2013 Annual Report Download - page 5

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Pleasing People
Pleasing People has been the Cracker Barrel Old
Country Store mission since its inception in 1969, and
Pleasing People starts with the employees. Our
Company has always believed that a great guest
experience begins with a great employee experience.
We conduct employee engagement surveys every
year, and during fiscal 2013 we saw substantial
improvement in our employee engagement scores.
Among our hourly store employees, over 80%
feel proud to work at Cracker Barrel and would
recommend Cracker Barrel as a great place to eat
and shop. We also experienced historically high
retention rates among our store managers this year.
Since a positive employee experience drives a
successful guest experience, we are pleased with our
guests’ responses when asked about their dining
experience in our restaurants. Based on the analysis
of consumer ratings, Technomic Inc., a well-
recognized industry research firm, named Cracker
Barrel Old Country Store the inaugural winner of
its Chain Restaurant Consumers’ Choice Awards in
the food and beverage category for full service
restaurant chains. In addition, for the third year in a
row and the third year the survey was conducted,
we took top honors in the family dining segment of
the Consumer Picks survey produced by Nation’s
Restaurant News. Cracker Barrel ranked first in nine
of the survey’s ten categories: Food Quality,
Cleanliness, Service, Menu Variety, Craveability,
Atmosphere, Reputation, Likely to Return, and Likely
to Recommend. This direct positive feedback
from consumers reaffirms the strong appeal of the
Cracker Barrel brand.
Strategic Plan
At the beginning of fiscal 2013, we announced six
business priorities for the year: (1) refresh select
menu categories that will reinforce our value and
provide healthier options to our guests; (2) grow
3