Comerica 2014 Annual Report Download - page 79

F-42
FORWARD-LOOKING STATEMENTS
This report includes forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. In
addition, the Corporation may make other written and oral communications from time to time that contain such statements. All
statements regarding the Corporation's expected financial position, strategies and growth prospects and general economic
conditions expected to exist in the future are forward-looking statements. The words, “anticipates,” “believes,” “feels,” “expects,”
“estimates,” “seeks,” “strives,” “plans,” “intends,” “outlook,” “forecast,” “position,” “target,” “mission,” “assume,” “achievable,”
“potential,” “strategy,” “goal,” “aspiration,” “opportunity,” “initiative,” “outcome,” “continue,” “remain,” “maintain,” "on course,"
“trend,” “objective,” “looks forward,” "projects," "models" and variations of such words and similar expressions, or future or
conditional verbs such as “will,” “would,” “should,” “could,” “might,” “can,” “may” or similar expressions, as they relate to the
Corporation or its management, are intended to identify forward-looking statements. The Corporation cautions that forward-
looking statements are subject to numerous assumptions, risks and uncertainties, which change over time. Forward-looking
statements speak only as of the date the statement is made, and the Corporation does not undertake to update forward-looking
statements to reflect facts, circumstances, assumptions or events that occur after the date the forward-looking statements are made.
Actual results could differ materially from those anticipated in forward-looking statements and future results could differ materially
from historical performance.
In addition to factors mentioned elsewhere in this report or previously disclosed in the Corporation's SEC reports
(accessible on the SEC's website at www.sec.gov or on the Corporation's website at www.comerica.com), actual results could
differ materially from forward-looking statements and future results could differ materially from historical performance due to a
variety of reasons, including but not limited to, the following factors:
• general political, economic or industry conditions, either domestically or internationally, may be less favorable than expected;
• governmental monetary and fiscal policies may adversely affect the financial services industry, and therefore impact the
Corporation's financial condition and results of operations;
• changes in regulation or oversight may have a material adverse impact on the Corporation's operations;
• the Corporation must maintain adequate sources of funding and liquidity to meet regulatory expectations, support its
operations and fund outstanding liabilities;
• compliance with more stringent capital and liquidity requirements may adversely affect the Corporation;
• declines in the businesses or industries of the Corporation's customers, including the energy industry, could cause increased
credit losses or decreased loan balances, which could adversely affect the Corporation;
• operational difficulties, failure of technology infrastructure or information security incidents could adversely affect the
Corporation's business and operations;
• the Corporation relies on other companies to provide certain key components of its business infrastructure, and certain
failures could materially adversely affect operations;
• noninterest expenses are important to the Corporation's profitability, but are subject to a number of factors, some of which
are not in the Corporation's control;
• changes in the financial markets, including fluctuations in interest rates and their impact on deposit pricing, could adversely
affect the Corporation's net interest income and balance sheet;
• any reduction in the Corporation's credit rating could adversely affect the Corporation and/or the holders of its securities;
• unfavorable developments concerning credit quality could adversely impact the Corporation's financial results;
• the soundness of other financial institutions could adversely affect the Corporation;
• the introduction, implementation, withdrawal, success and timing of business initiatives and strategies may be less successful
or may be different than anticipated, which could adversely affect the Corporation's business;the Corporation may not be
able to utilize technology to efficiently and effectively develop, market and deliver new products and services to its customers;
• competitive product and pricing pressures among financial institutions within the Corporation's markets may change;
• changes in customer behavior may adversely impact the Corporation's business, financial condition and results of operations;
• any future strategic acquisitions or divestitures may present certain risks to the Corporation's business and operations;
• management's ability to maintain and expand customer relationships may differ from expectations;
• management's ability to retain key officers and employees may change;
• legal and regulatory proceedings and related matters with respect to the financial services industry, including those directly
involving the Corporation and its subsidiaries, could adversely affect the Corporation or the financial services industry in
general;
• methods of reducing risk exposures might not be effective;
• terrorist activities or other hostilities may adversely affect the general economy, financial and capital markets, specific
industries, and the Corporation;
• catastrophic events, including, but not limited to, hurricanes, tornadoes, earthquakes, fires, droughts and floods, may
adversely affect the general economy, financial and capital markets, specific industries, and the Corporation;
• changes in accounting standards could materially impact the Corporation's financial statements; and
• the Corporation's accounting policies and processes are critical to the reporting of financial condition and results of
operations. They require management to make estimates about matters that are uncertain.