Cobra 2001 Annual Report Download - page 10

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8COBRA ELECTRONICS CORPORATION
In the mid-1990s Cobra products
were carried by only a few major
U.S. retail accounts. Today, Cobra
products can be found in virtually
every consumer electronics
retailer in the country.
䊴A Snap™ replacement front was
used to customize this FRS radio
for an exciting Fourth of July
promotion being run by a major
Cobra customer.
䊳Cobra’s new GPS line is expected
to increase the company’s
placement in sporting goods
retailers.
Cobra’s U.S. Retail Storefronts
1997
1998
1999
2000
2001
16,000
17,000
18,000
20,000
31,000
Cobra formed a strategic alliance
with Maxwood Technology Ltd. to
produce a complete line of tech-
nologically advanced hand-held
GPS receivers.
PART N ERS I N PLACEM EN T
Over the past four years, the
number of storefronts carrying
Cobra products has grown steadily.
As a result, Cobra products are now
being sold by virtually every major
consumer electronics retailer in the
United States and Canada. Cobra
PMR radios are also being carried
by Tesco, the largest retailer in the
United Kingdom, as well as several
other major European retailers.
In 2001, Cobra’s sales organi-
zation began to broaden its
horizons to include a variety of
sales channels not normally
associated with consumer
electronics products. These efforts
will pay off handsomely in 2002, as
shoppers at several grocery chains
will encounter displays featuring
Cobra FRS radios. In addition,
visitors to several amusement parks
will be able to purchase and use
Cobra FRS radios featuring a
variety of fun, creative replacement
fronts.
Thanks to one of Cobra’s newest
partners, Cobra’s reach will soon
extend to the seven seas. Cobra has
contracted with Starboard Cruise
Services to sell FRS radios through