Cobra 2000 Annual Report Download - page 9

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detection products have been designed also
to enhance driver awareness, as all 9-Band
models incorporate Cobra’s exclusive Strobe
Alert™ feature. This technology alerts
drivers to the presence of high-speed
emergency vehicles equipped with strobe
transmitters to control traffic signals. With
detectors that can enhance driver safety,
Cobra was able to help
expand the size of the overall
detection market as well as
increase its share of that
market. Cobra also began
targeting high-end con-
sumers by introducing two
high-performance detector
models. In the February
 issue of Automobile
magazine, these detectors
received a very flattering and
high-profile review.
In  the company also
launched the HighGear™
Accessories Division. The
first products introduced
under this brand were a line
of Citizens Band radio
accessories. This line includes antennas with
unprecedented power-handling capabilities
and ergonomically designed microphones
that provide exceptional noise-canceling
properties. Also introduced under the
HighGear banner was a distinctive line of DC-
to-AC power inverters designed to allow
electrical appliances ranging from laptop
computers to microwave ovens to be powered
in vehicles.
Cobra promises more innovation in ,
further distancing itself from the competition
and expanding market share. Perhaps the
biggest—and certainly the most colorful—
introduction was prompted by Cobra’s
observations of the cellular phone industry.
Cobra will introduce a line of microTALK
radios featuring Snap FRS replacement fronts.
Some microTALK models will even come
with an extra replacement front for each
radio, allowing consumers to instantly change
the look of their radio. By including these
extra fronts free to the consumer, Cobra will
be providing a strong value that should lead
to further sales and market share growth.
Consumers desiring even more design
options will be able to choose from a “menu”
of over  different fronts offered on Cobra’s
website as well as several customer websites.
Other  innovations will include two
Citizens Band radios featuring user-friendly
features and contemporary styling, and an
FRS/GMRS radio combining  mile range, a
battery and a battery charger at a very
economical price. Inspired by the past success
of adding a weather radio feature to Citizens
Band and FRS radios, Cobra will also
introduce the world’s first radar detector
incorporating a -channel weather radio. n
Cobra’s commitment to a “develop or die” philosophy regarding
R&D and product development is the driving force behind the
company’s record of profitable growth.
In  Cobra
introduces yet
another exclu-
sive inno-
vation: Snap
replacement
fronts that give
consumers a
choice of over
 ways to
customize the
look of their
microTALK
radios.