Cobra 1999 Annual Report Download - page 10
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8COBRA ELECTRONICS CORPORATION
’99
’00
’01
15.0
10.0
6.0
RESHAPING
MARKETS
’98
’97
3.0
0.5
Estimated growth in FRS industry sales
(Units in millions)
Our microTALK line of two-way
radios is a driving force in the effort
to position Cobra as one of the
leading two-way communications
companies in the consumer
electronics industry. Just three years
ago, we identified Family Radio
Service as a category with substantial
growth potential and one that would
help us reshape the company. We
have exceeded our goals for this
category. We are now a strong second
in the market, with twice the market
share of our nearest competitor.
Moreover, according to research from
1998, the FRS industry is expected
to more than double in factory unit
sales by 2001 as compared to 1999
sales figures. Our microTALK line is
helping to establish Cobra as a
consumer electronics company
serving new markets including
families, businesses and outdoor
enthusiasts.
In 1999, after extensive market
research, Cobra introduced
HighGear, a new accessories division
that offers a complete line of quality
Citizens Band radio speakers,
microphones, antennas and other
accessories.
Finally, this year Cobra successfully
surpassed the competition and took
over the number one market share
position in radar detection. The
market’s overwhelming response to
our innovative 6 Band line of
detectors made this goal a reality.
§RESHAPING TRENDS
With extensive market research, Cobra is setting
the FRS market trend in its new line with
vibrant colors and distinctive shapes for 2000.
8COBRA ELECTRONICS CORPORATION