Chrysler 2001 Annual Report Download - page 43

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measures to reduce dealer inventories. This program,
which started during the first half of the year as part of
the reengineering of the Sector’s logistical and marketing
organization, caused a reduction in the volumes Fiat Auto
billed its dealers. The sales decline was also due to the
expected reduction in unit sales during the phase-out of the
Bravo/Brava models prior to the introduction of the Fiat Stilo.
The negative impact of this development was especially
pronounced in Italy and France, where sales fell by 14.9%
and 27.5%, respectively. Among the other major European
countries, shipments were up only in Great Britain (+16.4%),
thanks to a favorable market environment. The drop of 18.8%
experienced in the rest of Europe is due primarily to setbacks
in Holland, Portugal and Ireland.
Fiat Auto did especially well in Brazil, where the Palio enjoyed
continued success in 2001. Sales were up 14.9%.
PRODUCT INNOVATION
In 2001, Fiat Auto continued to upgrade its model lineup,
with the goal of increasing the competitiveness and value
of its brands. The Sector’s research effort focused on making
its products more environmentally compatible, improving
safety and increasing quality.
43
Report on Operations – Fiat Auto Holdings
Sales Performance –Automobiles and Light Commercial
Vehicles
(in thousands of units) 2001 2000 % change
France 103 142 (27.5)
Germany 147 158 (7.0)
Great Britain 128 110 16.4
Italy 825 969 (14.9)
Spain 63 74 (14.9)
Rest of Europe 190 234 (18.8)
Western Europe 1,456 1,687 (13.7)
Poland 76 133 (42.9)
Brazil 416 362 14.9
Rest of the world 148 168 (11.9)
Total units sold 2,096 2,350 (10.8)
Associated companies 30 89 (66.3)
Grand total 2,126 2,439 (12.8)
Production by Fiat Auto and Its Subsidiaries –Automobiles
and Light Commercial Vehicles
(in thousands of units) 2001 2000 1999
Fiat 1,023.0 1,153.1 1,165.2
Lancia 134.9 170.4 160.1
Alfa Romeo 213.6 206.8 208.3
Total Western Europe 1,371.5 1,530.3 1,533.6
Brazil 436.0 433.5 391.6
Poland 197.0 291.3 343.8
Argentina 31.3 33.9 42.8
Total 2,035.8 2,289.0 2,311.8
Other regions 39.7 35.9 41.2
Grand total 2,075.5 2,324.9 2,353.0
Five-door Fiat Stilo.