Chili's 2011 Annual Report Download - page 11

DOCUMENTS INCORPORATED BY REFERENCE
We have incorporated portions of our Annual Report to Shareholders for the fiscal year ended June 29, 2011
into Part II hereof, to the extent indicated herein. We have also incorporated by reference portions of our Proxy
Statement for our annual meeting of shareholders on November 3, 2011, to be dated on or about September 15,
2011, into Part III hereof, to the extent indicated herein.
PART I
Item 1. BUSINESS.
General
References to “Brinker,” “the Company,” “we,” “us,” and “our” in this Form 10-K are references to Brinker
International, Inc. and its subsidiaries and any predecessor companies of Brinker International, Inc.
We own, develop, operate and franchise the Chili’s Grill & Bar (“Chili’s”) and Maggiano’s Little Italy
(“Maggiano’s”) restaurant brands. The Company was organized under the laws of the State of Delaware in
September 1983 to succeed to the business operated by Chili’s, Inc., a Texas corporation, which was organized in
August 1977. We completed the acquisition of Maggiano’s in August 1995. We sold Romano’s Macaroni Grill to
Mac Acquisition LLC, an affiliate of San Francisco-based Golden Gate Capital, in December 2008 and currently
hold a 15.6% ownership interest in the new entity.
Restaurant Brands
Chili’s Grill & Bar
Chili’s, a recognized leader in the Bar & Grill category of casual dining, has been operating restaurants for
36 years. Chili’s also enjoys a global presence with locations in 30 foreign countries and two U.S. territories
around the world. Consistent in all locations, whether domestic or international and company-owned or
franchised, Chili’s passion is making our guests feel special. Our Team Members, referred to as ChiliHeads, take
special pride in serving America’s Favorites…Like No Place Else.
Chili’s varied menu features America’s favorites boldly flavored and freshly prepared, including several
signature items such as Baby Back Ribs smoked in-house, Big Mouth Burgers, Sizzling Fajitas, hand-battered
Chicken Crispers and house-made Chips and Salsa. The all-day menu offers our guests a generous selection of
appetizers, entrees and desserts at affordable prices. A special lunch section is available on weekdays. In addition
to our flavorful food, Chili’s offers a full selection of alcoholic beverages available from the bar, with Margaritas
and draft beer being favorites of our guests. For guests seeking convenience, Chili’s offers To Go service that can
be ordered via phone or on-line and most Chili’s offer a separate To Go entrance for service.
During the year ending June 29, 2011, at our company-owned restaurants, entrée selections ranged in menu
price from $6.00 to $17.49. The average revenue per meal, including alcoholic beverages, was approximately
$13.52 per person. During this same year, food and non-alcoholic beverage sales constituted approximately
86.4% of Chili’s total restaurant revenues, with alcoholic beverage sales accounting for the remaining 13.6%.
Our average annual sales volume per Chili’s restaurant during this same year was $2.9 million.
Maggiano’s Little Italy
Maggiano’s is a full-service, national, casual dining Italian restaurant brand with a passion for making
people feel special. The exterior of each Maggiano’s restaurant varies to reflect local architecture, however, the
interior of all locations transport our guests back to a classic Italian-American restaurant in the style of New
York’s Little Italy in the 1940s. Our Maggiano’s restaurants feature individual and family-style menus, and our
restaurants also have extensive banquet facilities designed to host large party business or social events. We have
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