Chegg 2014 Annual Report Download - page 43

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provided by publishers, commonly known as “Whole Course Solutions” or “Integrated Learning Systems.” We tailor our
merchandising of these materials based on the student’s core textbook.
Chegg Study. Our Chegg Study service helps students master challenging concepts on their own. For high demand print
and electronic textbooks, primarily in the sciences, technology, engineering, math statistics, business and economic
subjects, we offer “Textbook Solutions,” which are step-by-step answers to the questions at the end of each chapter in a
student’s textbook. For other questions, we offer our Q&A service, where a student can ask a question on our website and
our community of users or full-time subject matter experts will provide detailed answers. For many questions, Chegg has
already created an archive of responses that students can immediately pull from. These services are available on our
website and via mobile devices, via native application and mobile web.
Tutoring. Complementing our other study tools, we have added live tutors to the Chegg platform. Students can access help
online, anytime, anywhere either synchronously and asynchronously. Instead of paying for expensive, offline tutors that
require scheduling and travel time, students can come to Chegg to find highly rated tutors whenever they are stuck and pay
as little as $0.50 per minute. Our tutors are qualified to help students with a wide range of topics, including history, foreign
languages, English literature, science, technology, engineering, math and business, along with test prep and a variety of
other highly-requested subjects. Students can subscribe to weekly or monthly packages, or choose to use the service on a
pay-as-you-go basis.
Textbook Buyback. We offer students the ability to sell us their textbooks, even if they were not originally purchased from
us, and in turn we offer these textbooks to other students for purchase or rent, or we sell them to wholesalers. Students
provide us with the ISBN of each textbook they are willing to sell, and we let them know how much we are willing to pay
based on our real-time market driven algorithms. If our offer is accepted, we provide a pre-printed label and shipping
instructions.
Career
Internships. Internships are the most effective way for students to gain work experience before graduation. In a recent
survey, four out of five companies that responded offered full-time jobs to interns. Our internships marketplace connects
students to over 190,000 internships with more than 65,000 employers across the country. Students search and apply for
internships directly through our website. Students can upload their resume to be matched by us to internship opportunities.
Employers can post their internships and manage the process with our applicant tracking system. We currently offer
internships as a free service.
Brand Partnerships
We offer unique and compelling ways for brands with relevant products and services to reach and engage high school
and college students at important and memorable transition points in their lives, such as preparing for college, preparing for
back-to-school or as they approach graduation and prepare for a career or graduate school. We work closely with brands to
integrate their services and products with ours. Our brand advertising services include digital advertising on our platform,
product samples, white label integrations, discounts and other promotions shipped directly to students in our distinctive orange
Chegg boxes and experiential offerings that may include, for example, on-campus events, sponsorships and other brand
ambassador work. For the year ended December 31, 2014, we had advertising contracts with approximately 68 consumer
brands and relationships with thousands of local merchants.
Technology and Platform Integration
Our technology is designed to create a connected learning platform that is built to enable our future growth at scale.
We employ technological innovations whenever possible to increase efficiency and scale in our business. Our products rely
upon and leverage the information underlying the Student Graph discussed in more detail below. We will continue to invest in
building technologies around our data, search and solutions. The key elements of our technology platform are:
Personalization and Merchandising Technology. We create a personalized experience for each student throughout
our platform, building awareness of our multiple services and also connecting them with opportunities through
third-party partners and brands. We are able to accomplish this personalization and customization as a result of the
Student Graph and our search technology.
Student Graph. Our Student Graph is the accumulation of the collective activity of students in our network.
Students provide us information each time they engage with our platform. The Student Graph also includes