Cathay Pacific 1998 Annual Report Download - page 10

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8CATHAY PACIFIC AIRWAYS LIMITED ANNUAL REPORT 1998
1998 In Review
The Asian economic downturn made 1998 an extremely difficult year for Cathay
Pacific with passenger loads and yields remaining weak. The trying conditions
however did not deter the Company from pressing ahead with its long-term
investment programme. Investments were made in upgrading the fleet and
enhancing our products and services. Cathay Pacific remains committed to
nurturing its unique style of “Service Straight From the Heart” and continues to
support the Hong Kong community and the underprivileged through a range of
charitable activities.
The Customers and the Product
Advances in Cathay Pacific’s award-winning services include the entry into a new global alliance
oneworld, our new frequent flyer programme Asia Miles, and the introduction of electronic ticketing.
•Cathay Pacific joined with four other international airlines to announce a new global alliance,
oneworld, in September 1998. The alliance links Cathay Pacific, American Airlines, British Airways,
Canadian Airlines and Qantas Airways. The alliance, which focuses on providing enhanced customer
benefits, aims to provide travellers with improved levels of service worldwide. With the joining of
Finnair and Iberia in the second half of 1999, the combined oneworld network will cover 682
destinations worldwide in 143 countries.
•Details of Cathay Pacific’s new frequent flyer programme Asia Miles were announced in October
1998. The programme came into effect last month, as did the oneworld alliance, and provides
enhanced customer benefits including economy class passenger miles accrual.
•Cathay Pacific introduced electronic ticketing in early 1998. The service is now available on flights to
Manchester, Melbourne, Singapore and Sydney, with other destinations being added progressively.
•Cathay Pacific won a number of awards for its high quality service and product during 1998,
including Best Airline Business Class from
Travel Trade Gazette Asia
, Best Airline Intercontinental
Routes from Germany’s
Capital Magazine
and Best Passenger Service from
Air Transport World
.
As the launch customer of the B777-300,
Cathay Pacific leads the industry in product
and service innovations. From comfortable
seats to personal televisions in every seat,
offering entertainment in several languages,
to menus designed to match international
tastes, our customers enjoy a world-class
inflight product.