Casio 2007 Annual Report Download - page 14

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Casio secures and maintains leading shares in the Japanese market
for electronic dictionaries by always being the fi rst to develop
and introduce new products that meet users’ demands. In the
reporting term, the Company released 18 new models together
for the spring shopping season, when demand for these types of
goods peaks in Japan. As common features, these new products
offered a new function to recognize handwritten character input,
in addition to an improved audio pronunciation function using
recordings by native speakers of foreign languages.
We believe cultivating overseas markets is indispensable if
we are to continue to expand our electronic dictionary business.
Although the business scale remains small, we are selling our
electronic dictionaries in Germany, Spanish-speaking nations,
South Korea, China and other countries where there
is a strong interest in foreign language study. Casio
will continue to bolster its marketing organizations
in Europe and East Asia, and will steadily develop
overseas markets for its electronic dictionaries.
Electronic
Dictionaries
EX-word XD-SW4800
Casio’s electronic dictionaries go back to 1981, when we launched our
fi rst three models, including the TR-2000. Our dictionaries are now sold
under the EX-word brand-name.
Born out of the technology we developed in our electronic calculator
business, the designs of our electronic dictionaries have always taken
user comments carefully into consideration, and these products have
undergone a steady evolution towards greater sophistication and
improved performance. For example, they now incorporate panels on
which the user can write characters by hand, as well as a voice-output
feature. In addition, the following three new features have been
included at our users’ request.
• The cases have been redesigned to be stronger and thus very resistant
to being dropped, stepped on, or exposed to vibrations. This makes it
safer for users to carry them about in a wide variety of situations.
• Additional data can now be input from CD-ROMs or data cards,
allowing the user to access a wider range of contents.
• We employ super-clarity LCDs with backlights, making even the smallest
letters or the most complicated Chinese characters easy to read.
Electronic Dictionaries
Incorporate Users’ Needs TR-2000
12 CASIO COMPUTER CO., LTD.