Canon 2003 Annual Report Download - page 21

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Fiscal 2003 Review
In response to heated competition in the inkjet printer segment,
the Computer Peripherals Operations launched several new
models in 2003. Particularly noteworthy were the Bubble Jet
printers supporting the PictBridge camera-printer communi-
cations standard, which were released in the second half of
the year. These new models incorporated New MicroFine
Droplet Technology, which has boosted image quality and
print speed over those offered on previous models.
The keys to a successful printer are speed, image quality
and paper handling capabilities. Although ranked high among
the leaders in all three categories, Canon has targeted each
category for improvements. Additionally, the PictBridge system
has been marked for enhancement, and future printers will
offer even stronger integration with digital cameras.
The 2004 sales strategy for printers is twofold. First, with
cost competitiveness the key factor in the expanding market
for inkjet multifunction peripherals, the plan is to move beyond
the competition in price, performance and the level of after-sales
service provided. Second, in the single-function inkjet printer
market, the aim is to add value to the printers by focusing on
ease of use and connectivity to cameras.
Since peaking in 2000, the scanner market has continued
to shrink at a rate of 10% to 20% per year. Under the
prevailing highly competitive conditions, it is necessary to attain
a high market share. To achieve that goal, Canon has success-
fully introduced several new scanner models. In the year
ahead, the focus will be on the introduction of new, third-
generation products, as well as improving the image quality
of models using existing Canon technology. Future scanner
products will incorporate Canon lens technology, as well as
automated scratch/dirt processing for film scanning. This last
process uses infrared technology in order to achieve quality
results. Lastly, China and Eastern Europe are new markets for
Canon scanners, and sales efforts there should help future
sales figures.
In the market for home facsimile machines, Canon released
new models offering attractive styling and ease of use.
Despite severe price competition in its markets, Computer
Peripherals achieved 3.2% sales growth for the term, totaling
¥1,089.3 billion (U.S.$10,180 million), the highest figure
among Canon’s product groups.
The i990 Bubble Jet printer incorporates Canon’s leading-
edge inkjet technology for photo-quality printing at an
economical cost. It’s equipped with PictBridge technology
for easy integration with digital cameras.
9999 0000 0101 0202 0303
987,481987,481
1,050,329
1,050,329
1,047,385
1,047,385
1,055,956
1,055,956
1,089,312
1,089,312
1,100,000
0
Sales results:
Computer Peripherals
(Millions of yen)
19