Callaway 2014 Annual Report Download - page 113

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2014
THE BALL
THAT CHANGED
THE BALL
Every so often a product comes along
that offers a clear and astonishing
performance difference that immediately
separates itself from everything else in
its category. Case in point: Chrome Soft,
a game-changing golf ball that combines
Tour-caliber distance and spin control
with spectacularly soft feel. The key is
our new SoftFast core that combines
low compression with remarkable
resilience, creating the seemingly
disparate combination of fast speed
and phenomenal feel. The fi rst time you
hit it, feel it and hear it, you’ll know that
Chrome Soft is something special –
there’s a reason why Phil Mickelson put it
in play right away at the start of his 2015
season. We’re confi dent that amateurs at
every level will too.