Buffalo Wild Wings 2014 Annual Report Download - page 6

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5
The Buffalo Wild Wings® Menu
Our Buffalo Wild Wings restaurants feature a variety of menu items including our Buffalo, New York-style chicken
wings spun in one of our signature sauces from sweet to screamin’ hot: Sweet BBQ, Teriyaki, Mild, Parmesan Garlic, Medium,
Honey BBQ, Spicy Garlic, Jammin’ Jalapeno™, Asian Zing®, Caribbean Jerk, Thai Curry™, Hot BBQ, Hot, Mango Habanero™,
Wild® and Blazin’® ; or signature seasonings: Buffalo, Desert Heat®, Chipotle BBQ, Lemon Pepper and Salt & Vinegar. Our
chicken wings can be ordered by the portion, ranging from Snack-sized to Large, with even larger orders available for parties.
Our sauces and seasonings complement and distinguish our wings and other menu offerings to create a bold flavor profile for
our guests. In addition to traditional and boneless chicken wings, our menu features a wide variety of food items including
Sharables, Wild Flatbreads™, specialty hamburgers and sandwiches, wraps, Buffalito® soft tacos, and salads. We also provide a
12 & Under Menu for kids.
Our restaurants feature a full bar which offers an extensive selection of 20 to 30 domestic, imported, and craft beers on
tap as well as bottled beers, wine and liquor. In order to continually improve our menu, our research and development
department continuously tests and introduces new menu items. Our goal is to balance the established menu offerings that
appeal to our loyal guests with new menu items that increase guest frequency and attract new guests. In addition, our food
experience team created a “Sauce Lab” concept in 2014 that features one to two brand new sauces that are introduced during
our engagement zone promotions for a limited time only.
Buffalo Wild Wings Atmosphere and Layout
Our restaurants are sports grill and bars that provide a high-energy atmosphere where friends gather for camaraderie and
to celebrate competition, as well as allow our guests the flexibility to customize their dining experience. The inviting and
energetic environment of our restaurants is created using furnishings that can be easily rearranged to accommodate parties of
various sizes. Our restaurants also feature distinct dining and bar areas, and many of the restaurants have patio seating.
We strategically place approximately 60 high-definition flat-screen monitors and approximately 2 to 4 projection screens
throughout the restaurant to allow for easy viewing. These televisions, combined with our sound system, Buzztime® Trivia and
assorted video games, provide a source of entertainment for our guests and reinforce the energetic nature of our concept. We
tailor the content and volume of our video and audio programming to reflect our guests’ tastes. We believe the design of our
restaurants enhances our guests’ experiences, drives repeat visits and solidifies the broad appeal of our concept.
All of our menu items are made-to-order and are available for take-out, which approximated 14% of restaurant sales for
company-owned restaurants in 2014. Many of our restaurants have separate parking spots for our take-out guests.
Current Restaurant Locations
As of December 28, 2014, we owned and operated 491 company-owned restaurants, including 487 Buffalo Wild Wings®
and 4 Emerging Brands (PizzaRev and Rusty Taco) restaurants in the United States and Canada. We also franchised an
additional 591 restaurants, including 584 Buffalo Wild Wings restaurants and 7 Rusty Taco restaurants. In 2015, we expect to
open approximately 50 company-owned Buffalo Wild Wings restaurants and 5 Emerging Brands restaurants and we expect our
franchisees to open approximately 50 Buffalo Wild Wings restaurants and 7 Rusty Taco restaurants.
Our company-owned Buffalo Wild Wings restaurants range in size from 3,900 to 9,800 square feet, with a typical size of
approximately 6,300 square feet for restaurants that opened in the last three years. We anticipate that future restaurants will
range in size from 4,000 square feet to 6,500 square feet with an average cash investment per restaurant of approximately $2.2
million, excluding preopening expenses of approximately $290,000. From time to time, we expect that our restaurants may be
smaller or larger or cost more or less than our targeted range, depending on the particular circumstances of the selected site,
market, or country. Also, from time to time, we expect to purchase the building for certain restaurants, in which case the cash
investment would be significantly higher.
Our Buffalo Wild Wings restaurants are typically open on a daily basis from 11 a.m. to 2 a.m., although closing times
vary depending on the day of the week and applicable regulations governing the sale of alcoholic beverages. Our franchise
agreements require franchisees to operate their restaurants for a minimum of 12 hours a day.