Bridgestone 2009 Annual Report Download - page 12

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STRATEGY
CHALLENGES AND OPPORTUNITIES TO ACHIEVE OUR GOALS
TAKINGONCHALLENGESINOUROPERATINGENVIRONMENT,
LEVERAGINGOPPORTUNITIESTOACHIEVEOURGOALS
The Group is targeting a “Lean and Strategic” management system.
In scal 2009, the Bridgestone Group faced a serious economic
recession, but we approached this challenge as an opportunity to
implement measures targeting future growth. On that basis, we
implemented forward-looking measures and took thoroughgoing
steps to secure prots in the near term.
In this sense, the management environment in scal 2009
presented a major opportunity for the Group.
In this section, we introduce the “Lean and Strategic” policies
that we implemented.
10 Bridgestone Corporation