Blizzard 2012 Annual Report Download - page 94

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ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
FINANCIAL INFORMATION
For the Three Months And Year Ended December 31, 2012 and 2011
(Amounts in millions)
Year Ended
December 31, 2012
December 31, 2011
$ Increase
% Increase
Amount
% of Total
Amount
% of Total
(Decrease)
(Decrease)
GAAP Net Revenues by Geographic Region
North America
$
2,436
50
%
$
2,405
50
%
$
31
1
%
Europe
1,968
41
1,990
42
(22)
(1)
Asia Pacific
452
9
360
8
92
26
Total consolidated GAAP net revenues
4,856
100
4,755
100
101
2
Change in Deferred Net Revenues1
North America
78
(154)
Europe
28
(104)
Asia Pacific
25
(8)
Total changes in net revenues
131
(266)
Non-GAAP Net Revenues by Geographic Region
North America
2,514
50
2,251
50
263
12
Europe
1,996
40
1,886
42
110
6
Asia Pacific
477
10
352
8
125
36
Total non-GAAP net revenues2
$
4,987
100
%
$
4,489
100
%
$
498
11
%
1 We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred net revenues.
2 Total non-GAAP net revenues presented also represents our total operating segment net revenues.
76