Blizzard 2008 Annual Report Download - page 31

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17
• Back catalog sales of Guitar Hero III: Legends of Rock, and Call of Duty: Modern
Warfare;
• The release of the second expansion pack of World of Warcraft: Wrath of the Lich
King in November 2008, which is the fastest selling PC game of all time;
• Activision’s release of an affiliated LucasArts’ title, Star Wars: The Force
Unleashed in Europe and Asia Pacific; and
• An increase in the number of World of Warcraft subscribers.
Net Revenues by Platform
The following table details our net revenues by platform and as a percentage of total
consolidated net revenues for the years ended December 31, 2008, 2007, and 2006 (amounts
in millions):
Year
ended
December 31,
2008
% of
total
consolidated
net revs.
Year
ended
December 31,
2007
% of
total
consolidated
net revs.
Year
ended
December 31,
2006
% of
total
consolidated
net revs.
Increase/
(decrease)
2008 v
2007
Increase/
(decrease)
2007 v
2006
(as adjusted)
Platform net revenues:
MMORPG..............................
$1,152 38% $1,024 76% $621 61% $128 $403
PC...........................................
.
99 3 94 7 80 8 5 14
Console:
Sony PlayStation 3.............
.
241 8 22 2 —- — 219 22
Sony PlayStation 2.............
.
284 9 71 5 155 15 213 (84)
Microsoft Xbox 360...........
.
361 12 35 3 30 3 326 5
Nintendo Wii......................
.
407 14 25 2 4 1 382 21
Microsoft Xbox..................
.
1 — 3 — 29 3 (2) (26)
Nintendo GameCube..........
.
— ———13 1 —(13)
Total console..........................
.
1,294 43 156 12 231 23 1,138 (75)
Hand-held...............................
.
237 865 483 8 172 (18)
Total platform net revenues .......
.
2,782 92 1,339 99 1,015 100 1,443 324
Distribution ............................
.
227 7 — — — — 227 —
Activision Blizzard’s non-
core exit operations............
.
17 110 13 — 77
Total consolidated net revenues.
.
$3,026 100% $1,349 100% $1,018 100% $1,677 $331
MMORPG net revenues increased for the year ended December 31, 2008 compared to
the same period in 2007 as a result of the continued growth of World of Warcraft, including the
successful launch of World of Warcraft: Wrath of the Lich King in the fourth quarter of 2008.
According to The NPD Group, Gfk, and Charttrack, Blizzard’s World of Warcraft: Wrath of the
Lich King was the #1 PC title by dollars in North America and Europe. MMORPG net revenues
increased for the year ended December 31, 2007 compared to the same period in 2006 as a result
of the continued growth of World of Warcraft, including the successful release of World of
Warcraft: The Burning Crusade in January 2007.