Best Buy 2005 Annual Report Download - page 6

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Best Buy 05 Annual Report2
CUSTOMER CENTEREDFast Forward
A busy mom has little time or
desire to research technology.
I love helping her choose the right
digital camera. It’s really about
helping her learn and capture her
family memories; that’s so much
more than just selling a product.
– Best Buy personal
shopping assistant
DESIGNING STORES FOR PEOPLE, NOT PRODUCTS
Upscale suburban moms buy our products and services for their husbands, their kids and themselves.
They have an increasing influence on purchasing decisions in our stores. But until recently, shopping at
Best Buy wasn’t always their favorite pastime. Then we started focusing specifically on suburban moms
as a customer segment and listened to their needs. We lowered the noise level in the stores, offered
personal shopping assistants and retrained our associates to use less-technical jargon and to focus
on helping moms find the best solutions for their families. Soon all we heard were compliments.