Baskin Robbins 2014 Annual Report Download - page 5

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I’m proud of all we accomplished in 2014 and the significant progress we made
to position our company and our brands for the future. Looking ahead, we remain focused
on delivering on both our short- and long-term financial targets and are aligned as an
organization behind five key priorities:
Grow the relevance of our brands around the world
with a focus on beverages. Dunkin’ Donuts is a
leader in the U.S. beverage category, and we continue
to strengthen this leadership as we grow our restaurant
footprint in the U.S. as well as around the globe.
We recently took another major step forward with this
priority with our announcement that we had signed an
agreement with J.M. Smucker and Keurig Green Mountain
to make Dunkin’ K-Cups® available both online and in
thousands of retail outlets in addition to our restaurants.
Enhance the guest experience around the world.
First and foremost, the success of our brands begins
with the guest experience. Together with our franchisees
and licensees, we are focused on constantly improving
every aspect of that experience from the service
behind the counter, to the products we serve and the
appearance of our restaurants.
Expand global consumer engagement efforts in mobile, loyalty and social media.
A successful debt refinancing, which we began at the end of 2014 and completed
early this year. As a result of our new debt structure, we have more financial flexibility,
a stable fixed-interest rate, and the ability to return value to shareholders by repurchasing
shares with the net proceeds.