Barnes and Noble 2000 Annual Report Download - page 15

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memorable. As an example, when Anne Rice showed up for a book signing in Houston, our local booksellers arranged
for live jazz music to be played inside the store and a blood drive to be held directly opposite it.
Of course, nothing rivaled our nationwide efforts surrounding the release of Harry Potter in early July. Beginning
on Friday night, July 7, more than 400 Barnes & Noble stores across the country stayed open late to host Potter parties
and accommodate the overwhelming demand for J.K. Rowling’s fourth book,
Harry Potter and the Goblet of Fire
.
At midnight, the book went on sale and promptly proceeded to break all publishing and bookselling records.
Within one hour, Barnes & Noble sold an astonishing 114,000 copies. And, within 48 hours, Barnes & Noble stores
and Barnes & Noble.com sold a record 502,000 copies.
11
Recording artist Jewel
and comedian Steve Martin
at Barnes & Noble
events at the Union Square
store in New York City.
In music, we dramatically enhanced our listening capabilities, retrofitting our older listening posts to triple the hours
of sample music available and introducing new listening stations with 400 CDs in 170 stores.