Banana Republic 2015 Annual Report Download - page 4

Download and view the complete annual report

Please find page 4 of the 2015 Banana Republic annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 93

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93

Beyond our product collections, we continue to focus on providing customers with a powerful shopping
experience – however they choose to engage with us. We see great opportunity to strengthen our
relationship with them whether they are scrolling through their phones, strolling through our stores, or
using multiple touchpoints, all in the course of a single buying decision. As we continue to create seamless
capabilities across channels, we have one overarching goal – to bring our strong brand experiences to the
forefront so that we build lasting connections with our customers.
Creating these connections is at the heart of our business, and it can only happen through people. Their
creativity, drive, commitment and collaboration give life to everything we do. Not only is talent one of our
top priorities – it makes our other priorities possible. And I am committed to ensuring that we have the best
talent in the industry, in every part of our business.
Just as our people give us an incalculable advantage, so does the fact that we care as much about how
we do business as what we do. Earlier this year, we were honored to receive the 2016 Catalyst Award in
recognition of our commitment to equality, diversity and inclusion. This commitment dates back to 1969,
when our co-founders, Doris and Don Fisher, opened the rst Gap store as equal partners. I feel strongly
that the culture they created doesn’t just make us a better place to work, but a better company.
For this reason and many others, I feel privileged to lead Gap Inc. and believe as much as ever that our
best days are ahead of us. We took important steps in 2015, rebuilding critical aspects of our business to
position us for the future. Our growth prospects across channels, as well as geographies such as China,
continue to be extremely strong, while our current focus on product will enable us to regain market share
in North America.
We still have more work ahead of us, but I know what we are capable of, and I am convinced we are on
the right path. More than 40 years ago, we helped to reshape retail, and today as our industry goes through
another transformation, the opportunity is ours to seize.
Art Peck
Chief Executive Ofcer
Gap Inc.
160312_L01.indd 2 3/18/16 3:53 PM