Banana Republic 2013 Annual Report Download - page 8

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“Old Navy creates products
with great quality at an
exceptional value for the
whole family. Our brand
makes fashion fun and
democratizes style. We are
for everyone, everywhere
and our global journey is
just beginning.
Stefan Larsson | Global President, Old Navy
Going global
Two years and nearly
20 stores after Old Navy’s
successful launch in Japan,
the brand is ready to
debut in China, the world’s
second largest market,
and the Philippines.
Our flagship in the
Jing’an shopping district
in Shanghai is pictured
to the right, and will oer
current American fashion
essentials in an inviting
and exciting way that only
Old Navy can.
Focused on
fashion essentials
Selling over 8 million
Perfect Tanks and over
2 million Rockstar Jeans
in 2013 shows that we are
building our customers’
closets with everything
from their favorite basics
to seasonal must-haves.
”We’re making progress
on delivering aspirational,
on-trend, wearable product
with a strong focus on
quality.
Jill Stanton
EVP, Old Navy Product
Development & Design
Innovative customer
experiences
We build our product
stories and campaigns to
form a seamless shopping
experience between
mobile, online and our
stores. A good example was
our “Overnight Millionaire”
Black Friday campaign
that became one of the
most successful events in
our brand’s 20-year history.
Giving back
In the U.S., our store
employees last year
partnered with over 575
charitable organizations
nationwide to work on
community projects.
As we open the doors of
our Philippine franchise
stores, we’re lending a
hand to our new
community by helping
to repair the typhoon
damage to a non-profit
dedicated to education
and reducing malnutrition.
Winning means…