Banana Republic 2011 Annual Report Download - page 3

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Dear Shareholders,
I’m proud to present my fifth Annual
Report for Gap Inc.
Looking back over the past five years,
amid many changing market dynamics,
what stands out to me is our firm com-
mitment to the strategy that we began to
seed in 2007 and that has been evolving
ever since.
In my first annual report, I wrote that
“Our long-term strategy is anchored on
maximizing the earnings potential of our
brands and taking advantage of the many
opportunities through our Outlet, inter-
national and online businesses.
I’m pleased that we made further progress
against our strategy last year. While doing
so, we had to fine tune the performance
of our domestic business, as we managed
through some unique macro events.
Although we were disappointed by our
overall financial results, including an
earnings decline for the first time since
2006, all of us at Gap Inc. remain stead-
fast in our commitment to increasing
shareholder value.
What you will see in this annual report
is the further realization of our vision:
Sharing American Style Around the World.
2011 Gap Inc. Annual Report
continued