Banana Republic 2005 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 2005 Banana Republic annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 68

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68

10
gap inc. 2005 annual report
gap inc. direct
Gap Inc. Direct—with its gap.com, bananarepublic.com and oldnavy.com
websites—is one of the largest online apparel retailers in the U.S. In 2005, Gap Inc.
Direct generated close to $600 million in net sales.
Our websites extend the reach of our brands by offering an easy way for
customers to shop. And in 2005 we developed an entirely new e-commerce
platform and redesigned our websites — offering an even more convenient and
interactive shopping experience for our customers.
Customers have responded positively to the innovative
tools and new features launched last fall. For example,
shoppers can now quickly view size availability and add
items to their bag without leaving the webpage they
are browsing. We know that about one-third of our
customers like to preview our merchandise online before
visiting our stores. So we created a more interactive
experience for pre-shoppers, including a feature that
highlights outfi t recommendations.
Following the launch, we saw an increase in traffi c, sales
and customer satisfaction across all three sites. Our new e-commerce platform
successfully handled its highest volume ever and online sales grew 20 percent
during the fourth quarter of 2005.
The investments we made last year will lay the foundation for future innovation
and online growth at Gap Inc. In 2006, we’ll continue to launch new features to
enhance the online shopping experience for our customers.
During 2005, we embarked
on a major project to
improve the online shopping
experience for customers.