Avid 2008 Annual Report Download - page 10

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5
TV-over-PC Viewing
During the fourth quarter of 2008, we divested our PCTV product line, which enabled users to view television
programming on a personal computer. Our PCTV product line was reported as part of our Consumer Video segment
prior to the divestiture, and accounted for approximately 5% of our consolidated net revenues in 2008.
Audio
Our Audio segment’s hardware and software for digital audio production systems and live sound systems provide
solutions for music creation; audio recording, editing and mixing; and live performance for a broad range of customers,
from consumers to professionals. We sell our Audio solutions through resellers and via e-commerce, and to a lesser
extent through our direct sales force.
Digital Audio Software and Workstation Solutions
Our Pro Tools digital audio software and workstation solutions facilitate the audio production process, including music
and sound creation, recording, editing, signal processing, sound synthesis, integrated surround mixing and mastering,
and reference video playback. The Pro Tools platform supports a wide variety of internally developed and third-party
software plug-ins and integrated hardware. Pro Tools solutions are offered at a range of price points and are used by
professionals or aspiring professionals in music, film, television, radio, multimedia, DVD and Internet production
environments.
Aspiring or working professionals can combine our Pro Tools LE or M-Powered software with our musical instrument
digital interface, or MIDI, keyboards/controllers, desktop studio monitor speakers and a wide variety of third-party
products to create music and record and mix audio on their personal computers. Our Pro Tools|HD workstations are
designed for the environments in which established professionals work — creative music production, broadcast, post
production and commercial business settings. These systems combine the processing power available from integrated
digital signal processor hardware and a computer’s internal processor core to provide scalable “power on demand.”
Our Pro Tools solutions accounted for approximately 14%, 15% and 15% of our consolidated net revenues in 2008,
2007 and 2006, respectively.
Control Surfaces
In the large-format digital mixing console category, our ICON (Integrated Console System) system features the D-
Control and D-Command mixing surfaces, our high-end, expandable hardware control surfaces for tactile control of Pro
Tools software and hardware. ICON systems can be customized to provide a solution for any studio, providing from 16
to 80 channels of simultaneous control. An ICON system, integrated with a Pro Tools|HD workstation, input-output and
pre-amplification peripherals, and studio reference monitors (speakers) options, provides an end-to-end solution for
audio professionals.
Audio Interfaces
We offer a wide range of audio interfaces that allow users to get high-quality sound in and out of their computers. Our
interfaces enable users to create audio recordings on their personal computers using our Pro Tools software or third-
party product offerings.
Live Sound Solutions
Our VENUE product family includes products for mixing audio for live sound reinforcement for concerts, theater
performances and other public address events. We offer a range of VENUE solutions that are designed for large
performance settings, such as stadium concerts, as well as medium-sized theatres and houses of worship. VENUE
systems allow the direct integration of Pro Tools systems to create and playback live recordings.
Our MIDI keyboards/controllers and our digital pianos are used by musicians in the recording studio and for live
performances.