Autodesk 2003 Annual Report Download - page 9

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7
Autodesk, Inc. FY 03
These initiatives represent strategic, forward-
thinking resource investments that we believe
will position Autodesk in key growth areas.
Interest in and demand for these next-
generation concepts is growing. Continuing
our tradition of innovating and mainstreaming
technology, Autodesk will be ready to deliver
future products and services in these areas.
Customer-Centric Focus
In an effort to become even more customer-
centric, we vertically aligned our sales and
professional services organizations with our
customers’ industries and our own product
divisions.This vertical reorganization has three
major elements:
• Making the customer the centerpiece of all
our decision making
• Aligning our newly structured vertical sales
force with our product divisions
• Moving toward a solutions-focused sales
approach that will help Autodesk succeed in
the lifecycle management space
The realignment is enabling all of Autodesk to
develop and market the technologies our cus-
tomers count on us for, and at the same time
create the lifecycle management solutions we
believe are part of our future.
Looking ahead to the next year and beyond,
I believe that Autodesk has never been as
well-positioned for future growth and
success as it is today.
In these challenging times, customers are look-
ing for innovative ways to do more with less.
In response, by Q2 of fiscal 2004 we will have
released robust new versions of all our major
products.This product portfolio is the strongest
in our 20-year history. We’ll be marketing prod-
uct and service solutions that are quick to
implement and improve our customers’ time
to market.We believe these offerings will bolster
Autodesk’s position as a solution provider and
partner. Our unique combination of world-
class products and services, solutions-focused
approach, and customer-centric alignment
puts us in an extremely strong position in the
lifecycle management arena.
Of course, we couldn’t have accomplished
what we did in the past year without the con-
tributions of those who support our efforts
here at Autodesk: our customers, partners,
resellers, developers, employees, and, of
course, our investors.
We’d also like to recognize the contribution
made by Paul Otellini during his tenure on the
Board of Directors. As a measure of our appre-
ciation, the Board has given the title Director
Emeritus to Paul, who will not stand for re-
election at this year’s Annual Meeting.
So whether we’re helping an inspired engineer
design and create an innovative new product
or enabling a special-effects artist to bring
home an Academy Award for dazzling digital
images, Autodesk will be right there support-
ing our customers in their great work—
and justifying the confidence you’ve shown
by investing in us.
CAROL BARTZ
Chairman, Chief Executive Officer, and President
2004 and Beyond