AutoZone 2011 Annual Report Download - page 69

Download and view the complete annual report

Please find page 69 of the 2011 AutoZone annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 148

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148

Merchandising
The following tables show some of the types of products that we sell by major category of items:
Failure Maintenance Discretionar
y
A/C Compressors
Batteries & Accessories
Belts & Hoses
Carburetors
Chassis
Clutches
CV Axles
Engines
Fuel Pumps
Fuses
Ignition
Lighting
Mufflers
Starters & Alternators
Water Pumps
Radiators
Thermostats
Antifreeze & Windshield Washer Flui
d
Brake Drums, Rotors, Shoes & Pads
Chemicals, including Brake & Power
Steering Fluid, Oil & Fuel Additives
Oil & Transmission Fluid
Oil, Air, Fuel & Transmission Filters
Oxygen Sensors
Paint & Accessories
Refrigerant & Accessories
Shock Absorbers & Struts
Spark Plugs & Wires
Windshield Wipers
Air Fresheners
Cell Phone Accessories
Drinks & Snacks
Floor Mats & Seat Covers
Mirrors
Performance Products
Protectants & Cleaners
Seat Covers
Sealants & Adhesives
Steering Wheel Covers
Stereos & Radios
Tools
Wash & Wax
We believe that the satisfaction of DIY customers and professional technicians is often impacted by our ability to
provide specific automotive products as requested. Each store carries the same basic products, but we tailor our
inventory to the makes and models of the vehicles in each store’s trade area. Our hub stores carry a larger
assortment of products that are delivered to local satellite stores. We are constantly updating the products we offer
to ensure that our inventory matches the products our customers need or desire.
Pricing
We want to be perceived by our customers as the value leader in our industry, by consistently providing quality
merchandise at the right price, backed by a satisfactory warranty and outstanding customer service. For many of
our products, we offer multiple value choices in a good/better/best assortment, with appropriate price and quality
differences from the “good” products to the “better” and “best” products. A key differentiating component versus
our competitors is our exclusive line of in-house brands, which includes the Valucraft, AutoZone, Duralast and
Duralast Gold brands. We believe that our overall value compares favorably to that of our competitors.
Brand Marketing: Advertising and Promotions
We believe that targeted advertising and promotions play important roles in succeeding in today’s environment.
We are constantly working to understand our customers’ wants and needs so that we can build long-lasting, loyal
relationships. We utilize promotions, advertising, and loyalty card programs primarily to advise customers about
the overall importance of vehicle maintenance, our great value and the availability of high quality parts.
Broadcast and internet media are our primary advertising methods of driving traffic to our stores. We utilize in-
store signage, creative product placement and promotions to help educate customers about products that they
need.
Store Design and Visual Merchandising
We design and build stores for high visual impact. The typical AutoZone store utilizes colorful exterior and
interior signage, exposed beams and ductwork and brightly lit interiors. Maintenance products, accessories and
non-automotive items are attractively displayed for easy browsing by customers. In-store signage and special
displays promote products on floor displays, end caps and shelves.
Commercial
Our commercial sales program operates in a highly fragmented market, and we are one of the leading distributors
of automotive parts and other products to local, regional and national repair garages, dealers, service stations and
public sector accounts in the United States and Puerto Rico. As a part of the program, we offer credit and delivery
to our commercial customers, as well as direct commercial sales through www.autozonepro.com. The program
operated out of 2,659 domestic stores as of August 27, 2011. Through our hub stores, we offer a greater range of
7
10-K