Assurant 2008 Annual Report Download - page 17

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15
assurant employee benefits
reaches out to small businesses
Five years ago, Assurant Employee
Benefits made a carefully considered
decision to pursue long-term profitable
growth in the small-employer segment
of the employee benefits market.
In 2008 the fruits of this disciplined
approach began to emerge. Today,
more than 80% of the business’s
customers are groups with less than
500 employees and loss ratio results
also continued to be favorable.
Driving these returns are several
characteristics central to Assurant
Employee Benefits’ business model:
customer-focused product and
service delivery, being a company
that is easy to do business with,
empowering employees to initiate
new solutions and aligning with
market leaders.
Concentrating on the needs of the
small employer, Assurant Employee
Benefits provides nonmedical employee
benefits products and services — from
voluntary to fully insured plans to
options normally reserved for larger
employers. An example is its first-to-
market Family Share Max, a product
that allows customers to pool dental
insurance dollars within a family,
providing greater flexibility to use
benefits for family members who may
need more dental care than others over
the course of the year. In addition, the
dental network access and coordination
agreement in place with Aetna Life
Insurance Company enables the
business to continue offering its dental
plan members access to an extensive
nationwide network of dentists.
In Disability, protecting the financial
security of customers who are unable
to work due to illness or injury
while providing the resources and
support to help them “return to
work” permeates everything Assurant
does. For more than 10 years, the
Perseverance Awards and annual
Shining Star of Perseverance Award
given by Assurant Employee Benefits’
WillReturn Council® have recognized
those individuals who have overcome
significant obstacles and conquered
the odds to return to work.
Whichever way the economy turns,
Assurant Employee Benefits is well
positioned, with products and services
designed specifically to help small
business customers.