American Home Shield 2002 Annual Report Download - page 19

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HOME WARRANTIES AND INSPECTIONS
Our American Home Shield business is far and away the nationwide leader in the home warranty industry. Most
customers learn about AHS when they purchase a home and one of our warranties is included as part of the transaction.
Customer retention – those who renew their home warranty each year – is strong, reflecting satisfaction with and
recognized value in the product. In addition to pursuing the attractive growth opportunities in real estate, we have
developed new channels of distribution for our warranty products. We have ongoing partnerships with mortgage
companies, banks and credit card companies to expand our reach. We are also launching partnership programs
with top insurance agencies and targeting homeowners directly for purchasing home warranties. AmeriSpec, our
home inspection business, is the leader of a large but highly fragmented market. Research shows that homeowners
trust the AmeriSpec brand, and we are building on that trust to create new sales opportunities.