American Eagle Outfitters 2011 Annual Report Download - page 6

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Table of Contents
Remodeling of our AE stores into our current store format is important to enhance our customer's shopping experience. In order to maintain a balanced
presentation and to accommodate additional product categories, we selectively enlarge our stores during the remodeling process to an average of 6,400 gross
square feet, either within their existing location or by upgrading the store location within the mall. We believe the larger format can better accommodate our
expansion of merchandise categories. We select stores for expansion or relocation based on market demographics and store volume forecasts.
We maintain a cost effective store refurbishment program targeted towards our lower volume stores, typically located in smaller markets. Stores
selected as part of this program maintain their current location and size but are updated to include certain aspects of our current store format, including paint
and new fixtures.
In Fiscal 2012, we plan to open approximately 14 AE and one 77kids store. We also plan to remodel and refurbish approximately 100 existing AE
stores and close approximately 20 to 30 stores. Our square footage growth is expected to decrease slightly in Fiscal 2012. We believe that there are attractive
retail locations where we can continue to open American Eagle stores and our other brands in enclosed regional malls, urban areas and lifestyle centers.
The table below shows certain information relating to our historical store growth from continuing operations.
Fiscal
2011
Fiscal
2010
Fiscal
2009
Fiscal
2008
Fiscal
2007
Consolidated stores at beginning of period 1,086 1,075 1,070 968 906
Consolidated stores opened during the period 33 34 29 112 66
Consolidated stores closed during the period (29) (23) (24) (10) (4)
Total consolidated stores at end of period 1,090 1,086 1,075 1,070 968
Fiscal
2011
Fiscal
2010
Fiscal
2009
Fiscal
2008
Fiscal
2007
AE Brand stores at beginning of period 929 938 954 929 903
AE Brand stores opened during the period 11 14 8 35 30
AE Brand stores closed during the period (29) (23) (24) (10) (4)
Total AE Brand stores at end of period 911 929 938 954 929
Fiscal
2011
Fiscal
2010
Fiscal
2009
Fiscal
2008
Fiscal
2007
aerie stores at beginning of period 148 137 116 39 3
aerie stores opened during the period 10 11 21 77 36
aerie stores closed during the period — — — — —
Total aerie stores at end of period 158 148 137 116 39
Fiscal
2011
Fiscal
2010
Fiscal
2009
Fiscal
2008
Fiscal
2007
77kids stores at beginning of period 9 — — — —
77kids stores opened during the period 12 9 — — —
77kids stores closed during the period — — — — —
Total 77kids stores at end of period 21 9 — — —
4