American Eagle Outfitters 2009 Annual Report Download - page 42

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AMERICAN EAGLE OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEAR ENDED JANUARY 30, 2010
1. Business Operations
American Eagle Outfitters, Inc., a Delaware corporation, (the “Company”), operates under the American
Eagle»(“AE”), aerie»by American Eagle, 77kids by american eagle»and MARTIN+OSA»brands.
Founded in 1977, American Eagle Outfitters is a leading apparel and accessories retailer that operates more
than 1,000 retail stores in the U.S. and Canada, and online at ae.com». Through its family of brands, AEO, Inc.
offers high quality, on-trend clothing, accessories and personal care products at affordable prices. The Company’s
online business, AEO Direct, ships to 75 countries worldwide.
American Eagle Outfitters»boasts a passionate and loyal customer base ranging from college students to
Hollywood celebrities. The Company focuses on delivering the right product at the right price, combined with a
philosophy of operational excellence and discipline across the organization.
AE Brand
The American Eagle Outfitters»brand targets 15- to 25-year old girls and guys, achieving the perfect
combination of American prep and current fashion. Denim is the cornerstone of the American Eagle»product
assortment, which is completed by other key categories including sweaters, graphic t-shirts, fleece, outerwear and
accessories. The American Eagle»attitude is honest, real, individual and fun. American Eagle»is priced to be worn
by everyone, everyday, delivering value through quality and style.
aerie by American Eagle
In the fall of 2006, the Company launched aerie»by American Eagle (“aerie”), a collection of Dormwear»,
intimates, and personal care products for the 15- to 25-year-old AE»girl. The collection is available in
137 standalone aerie stores throughout the country, online at aerie.com, and at select American Eagle»stores.
aerie»features a complete fitness line called aerie f.i.t.
TM
, as well as a personal care collection that includes
fragrance, body care and cosmetics to complement the aerie lifestyle. Designed to be sexy, comfortable and cozy,
aerie»offers AE»customers a new way to express their personal style everyday.
77kids by american eagle
Introduced in October of 2008 as an online-only brand, 77kids»by american eagle»(“77kids”) offers on-trend,
high-quality clothing and accessories for kids ages two to 10. The Company plans to open five 77kids»
brick-and-mortar stores in Fiscal 2010. The brand draws from the strong heritage of American Eagle Outfitters»,
with a point-of-view that’s thoughtful, playful and real. Like American Eagle»clothing, 77kids focuses on great fit,
value and style.
MARTIN+OSA
MARTIN+OSA»(“M+O”) provides clothing and accessories for 28- to 40-year old men and women at its
28 stores and online at www.martinandosa.com.
Refer to Note 15 to the Consolidated Financial Statements for additional information regarding the planned
closure of MARTIN+OSA.
AEO Direct
We sell merchandise via our e-commerce operations, ae.com, aerie.com, 77kids.com and martinandosa.com,
which are extensions of the lifestyle that we convey in our stores. We currently ship to 75 countries.
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