Amazon.com 2012 Annual Report Download - page 89
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Stock Price Performance Graph
The graph set forth below compares cumulative total return on the common stock with the cumulative total
return of the Morgan Stanley Technology Index, the S&P 500 Index, and the S&P 500 Retailing Index, resulting
from an initial investment of $100 in each and, except in the case of the Morgan Stanley Technology Index,
assuming the reinvestment of any dividends, based on closing prices. Measurement points are the last trading day
of each of Amazon’s fiscal years ended December 31, 2007, 2008, 2009, 2010, 2011, and 2012.
Year Ended December 31
Dollars
Cumulative Total Return
Legend 2007 2008 2009 2010 2011 2012
Amazon.com, Inc.
Morgan Stanley Technology Index
S&P 500 Index
S&P 500 Retailing Index
2007 2008 2009 20112010
$100 $55 $145 $194 $187 $271
100 55 93 107 95 110
100 63 80 92 94 109
100 69 104 130 136 171
Year Ended December 31,
2012
$0
$50
$100
$150
$200
$250
$300
Note: Stock price performance shown in the Stock Price Performance Graph for the common stock is
historical and not necessarily indicative of future price performance.