Amazon.com 2008 Annual Report Download - page 41

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Supplemental information about our net sales is as follows:
Year Ended December 31,
2008 2007 2006
(in millions)
Net Sales:
North America
Media .............................................................. $ 5,350 $ 4,630 $ 3,582
Electronics and other general merchandise ................................. 4,430 3,139 2,024
Other (1) ........................................................... 448 326 263
Total North America .............................................. $10,228 $ 8,095 $ 5,869
International
Media .............................................................. $ 5,734 $ 4,612 $ 3,485
Electronics and other general merchandise ................................. 3,110 2,071 1,337
Other (1) ........................................................... 94 57 20
Total International ................................................ $ 8,938 $ 6,740 $ 4,842
Consolidated
Media .............................................................. $11,084 $ 9,242 $ 7,067
Electronics and other general merchandise ................................. 7,540 5,210 3,361
Other (1) ........................................................... 542 383 283
Total consolidated ................................................ $19,166 $14,835 $10,711
Year-over-year Percentage Growth:
North America
Media .............................................................. 16% 29% 18%
Electronics and other general merchandise ................................. 41 55 40
Other .............................................................. 38 24 18
Total North America .............................................. 26 38 25
International
Media .............................................................. 24% 32% 21%
Electronics and other general merchandise ................................. 50 55 51
Other .............................................................. 65 186 151
Total International ................................................ 33 39 28
Consolidated
Media .............................................................. 20% 31% 19%
Electronics and other general merchandise ................................. 45 55 44
Other .............................................................. 42 35 23
Total consolidated ................................................ 29 39 26
Year-over-year Percentage Growth:
Excluding the effect of exchange rates
International
Media .............................................................. 22% 25% 21%
Electronics and other general merchandise ................................. 49 45 49
Other .............................................................. 67 165 147
Total International ................................................ 31 31 28
Consolidated
Media .............................................................. 19% 27% 19%
Electronics and other general merchandise ................................. 44 51 43
Other .............................................................. 42 34 23
Total consolidated ................................................ 28 35 26
Consolidated Net Sales Mix:
Media .............................................................. 58% 62% 66%
Electronics and other general merchandise ................................. 39 35 31
Other ..............................................................333
Total consolidated ................................................ 100% 100% 100%
(1) Includes non-retail activities, such as other seller sites, our co-branded credit card agreements, and
miscellaneous marketing and promotional activities.
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