Amazon.com 2005 Annual Report Download - page 44

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Supplemental information about our net sales is as follows:
Year Ended December 31,
2005 2004 2003
(in millions)
Net Sales:
North America
Media ....................................................... $3,046 $2,589 $2,270
Electronics and other general merchandise .......................... 1,443 1,128 879
Other (1) ..................................................... 222 130 110
Total North America ....................................... $4,711 $3,847 $3,259
International
Media ....................................................... $2,885 $2,513 $1,779
Electronics and other general merchandise .......................... 886 559 225
Other (1) .....................................................821
Total International ......................................... $3,779 $3,074 $2,005
Consolidated
Media ....................................................... $5,931 $5,102 $4,049
Electronics and other general merchandise .......................... 2,329 1,687 1,104
Other (1) ..................................................... 230 132 111
Total consolidated ......................................... $8,490 $6,921 $5,264
Year-over-year Percentage Growth:
North America
Media ....................................................... 18% 14% 14%
Electronics and other general merchandise .......................... 28 28 29
Other ........................................................ 71 18 29
Total North America ....................................... 22 18 18
International
Media ....................................................... 15% 41% 61%
Electronics and other general merchandise .......................... 59 149 241
Other ........................................................ 234 98 (38)
Total International ......................................... 23 53 71
Consolidated
Media ....................................................... 16% 26% 31%
Electronics and other general merchandise .......................... 38 53 48
Other ........................................................ 74 19 28
Total consolidated ......................................... 23 32 34
Consolidated Net Sales Mix:
Media ....................................................... 70% 74% 77%
Electronics and other general merchandise .......................... 27 24 21
Other ........................................................322
Total consolidated ......................................... 100% 100% 100%
(1) Includes non-retail activities, such as our co-branded credit card agreements, Amazon Enterprise Solutions,
and miscellaneous marketing and promotional activities.
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