Amazon.com 2001 Annual Report Download - page 4

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Relentless commitment to long-term shareholder value
As I’ve discussed many times before, we are firm believers that the long-term interests of shareholders are
tightly linked to the interests of our customers: if we do our jobs right, today’s customers will buy more
tomorrow, we’ll add more customers in the process, and it will all add up to more cash flow and more long-term
value for our shareholders. To that end, we are committed to extending our leadership in e-commerce in a way
that benefits customers and therefore, inherently, investors--you can’t do one without the other.
As we kick off 2002, I am happy to report that I am as enthusiastic as ever about this business. There is
more innovation ahead of us than behind us, we are close to demonstrating the operating leverage of our business
model, and I get to work with this amazing team of Amazonians all over the world. I am lucky and grateful. We
thank you, our owners, for your support, your encouragement, and for joining us on this adventure. If you’re a
customer, we thank you again!
Jeffrey P. Bezos
Founder and Chief Executive Officer
Amazon.com, Inc.