Airtel 2013 Annual Report Download - page 21

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Corporate Social Responsibility 19
fishermen benefited
by Bharti Airtel’s
customised information
100,000+
Business Sustainability
Bharti Airtel extended its sustainability
network through the following initiatives:
Farmers and Fishermen
IFFCO Kisan Sanchar Limited (IKSL), the joint venture
with the Indian Farmers Fertiliser Cooperative Limited
(IFFCO), functioned along with Agricultural Technology
Management Agency (ATMA) in different states to provide
technical information related to education, government
schemes, health, loans from banks and so on.
In Odisha, IKSL teamed up with The National Federation of
Fishermen’s Cooperatives Ltd. (FISHCOPFED) and the state
government to provide customised content to fishermen.
The services included information on Potential Fishing
Zone (PFZ), advance weather forecasting, tidal wavelength,
fishing regulatories, basic hygiene on fishing, health,
fishing tips and government schemes.
Apna Chaupal
Airtel Uttar Pradesh & Uttaranchal’s (UPU) Apna Chaupal
is a first-of-its-kind, voice-based, one-stop solution
portal for value-added services. The service was formally
launched in Khindora of Bagpat district, Uttar Pradesh,
especially for the rural and semi-urban markets.
The innovative service empowers pan-India mobile
customers to easily browse and subscribe to a bouquet of
value-added services, while on the move, by just dialling a
toll-free number.