Adobe 2000 Annual Report Download - page 7

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THE THIRD WAVE
The First Wave: Desktop Publishing
Disruptive forces:
Desktop PCs, laser printers
1985 The Second Wave: Web Publishing
Disruptive forces:
The World Wide Web,
bandwidth, interactivity
1995
When the first graphical user interface appeared in 1985, it
catalyzed the most significant advance in publishing since movable
type: Desktop Publishing. Graphic designers, previously bound to
proprietary publishing systems, could now use page layout
software like PageMaker and printing technologies like PostScript
to create professional communications directly from their personal
computers. Powerful graphics applications like Photoshop and
Illustrator quickly followed, putting even greater control into the
hands of graphics professionals worldwide. With Adobe Systems
providing technological leadership, the modern publishing revo-
lution had begun.
In 1995, as the Internet outgrew its role as an academic data
network, creative individuals as well as large organizations
recognized the incredible publishing potential of the World Wide
Web. Offering global connectivity, true interactivity, and the
ability to deliver highly personalized communications, Web
Publishing provided another opportunity for Adobe to leverage
its technological legacy. Designers found that the same Adobe
The Third Wave: Network Publishing
Letter to Stockholders
Financials
The Third Wave
Anyone
Anywhere
Any Device
Financial Highlights
Evolution or Revolution?
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Adobe 2000 Annual Report