Adidas 2000 Annual Report Download - page 18

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adidas started with one man’s vision: to help athletes perform
to the peak of their ability by creating the best sports products
in the world. Currently, over 90% of our products are focused
on delivering benefits to athletes in a specific sport. The prod-
ucts target sports performance, with both athletic sport style
and leisure appeal. As a result, each and every product in the
FOREVER SPORT division is engineered to perform.
To ensure the highest level of functionality, comfort, cushion-
ing, durability and fit, the FOREVER SPORT division has moved
from being a footwear and apparel generalist to being a multi-
specialist in five specific sports categories: running, basketball,
soccer, training and tennis. The target audience for these
products are sports enthusiasts of all ages, but with a particular
focus on urban youth aged 12 –24. Integrated footwear, apparel
and accessories product packages will be available in each of
these categories.
 Running Category Preparing for Leadership
Our goal in running is clear – to become the leading
running brand worldwide. This category currently makes up
nearly 40% of our footwear sales and is one of our strongest
growing apparel categories for the adidas brand. Our top
shoes have repeatedly received the best product awards
within the running community. This category will also serve
as the base for implementation of new footwear technologies
in the future, starting in Spring/Summer 2002. Supporting
our strong products is our sponsorship of a great portfolio of
marathon events, as well as a team of successful adidas
runners such as Haile Gebrselassie and Ato Boldon.
adidas FOREVER SPORT
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