Adaptec 2009 Annual Report Download - page 7

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Annual Report
O
UR
B
USINESS
F
OCUS
The semiconductor solutions we develop are based on our knowledge of network applications, system
requirements and networking protocols, and high-speed mixed-signal and system-on-chip design expertise. Our
mission is to be the premier Internet infrastructure semiconductor solutions provider in the industry. To achieve
this, while expanding our business profitably, we are focusing our efforts in the following five areas:
1. Provide best-in-class products, customer service and technical support.
We work very closely with our customers to intimately understand their application and product needs.
Beyond striving to deliver best-in-class products, we aim to ensure they get the best service and technical support
required to assist them with their product development efforts. We have a strong history of analog, digital,
mixed-signal and microprocessor expertise that allows PMC to integrate many of these functions and protocols
into complex devices. We leverage our common technologies and intellectual property across a broad range of
communications and storage equipment. Our OEM customers include Alcatel-Lucent, Cisco Systems Inc., EMC
Corp., Fiberhome Networks Company Ltd. (“FiberHome”), Fujitsu Ltd. (“Fujitsu”), Hewlett-Packard Company
(“H-P”), Hitachi, Ltd. (“Hitachi”), Huawei Technologies Co., Ltd. (“Huawei”), Mitsubishi Electric Corp.
(“Mitsubishi Electric”) and ZTE Corp (“ZTE”).
2. Expand our business in the enterprise storage systems markets.
We are broadening our product line for the external and server-attached storage markets, as new standards
and integration takes place. With growth in cloud computing services, we see more demand in the storage and
data center markets. Our focus remains on Fibre Channel products and high-performance interconnect devices
and controllers that are based on SAS and SATA. We expect the need for faster and more complex devices will
increase as next-generation storage systems are deployed. We offer controller and adaptor solutions for server-
attached storage systems for customers.
3. Protect and extend our position in the Communications Infrastructure market.
PMC has a strong track record in developing semiconductor solutions for the access, aggregation and metro
transport portion of the market. With more data and video moving on to the global network, we continue to
develop new technologies that enable higher speed, lower latency, and more efficient systems for global service
providers. As next-generation Optical Transport Platforms are introduced into the Metro area of the network,
PMC is delivering solutions that enable this class of equipment.
4. Expand our business in the Fiber-To-The-Home (“FTTH”) market.
We are working very closely with carriers and OEMs around the world to help them design and develop
solutions that enable speeds of 100 Mbps, 1 Gbps and greater to the customer premise to provide bandwidth that
is required for video on demand and IPTV. We believe PON technology is the next major step in broadband
access. We are investing to maintain our leadership position in the PON market and to help this new market
expand across the globe.
5. Continue to increase our presence in Asian markets.
We continue to strengthen our relationships and business activity with our Asian customers. In November
2009, we opened our new International headquarters located in Penang, Malaysia. This step brings us closer to
our suppliers and customers. In 2009, we expanded our sales, service and design center in Shanghai, China and
continue to expand our technology center in Bangalore, India. Our revenues continued to increase in the Asia
Pacific region in 2009, which includes China, Japan and Korea. Some of our largest customers in China include
Huawei, ZTE and FiberHome. In Japan, our largest customers include Hitachi, Fujitsu, Mitsubishi Electric,
Sumitomo Electric Industries Ltd. and Ricoh Company Ltd. Our customers in Asia are broadening their product
offerings in FTTH, 3G wireless infrastructure, metro transport, edge routing and storage networking platforms.
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