AMD 2012 Annual Report Download - page 16

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Discrete Desktop Graphics. We believe that discrete graphic solutions will continue to be popular across
desktop PC configurations and platforms designed for gaming, multimedia, photo and video editing as well as
other graphic-intensive applications. Our discrete GPUs for desktop PCs include the AMD Radeon HD 8000
series, AMD Radeon 7000 series, AMD Radeon HD 6000 series, ATI Radeon HD 5000 series, ATI Radeon HD
4000 series and ATI Radeon HD 3000 series. In 2012, we introduced a number of new GPUs based on 28nm
process technology and our Graphics Core Next, or GCN, architecture. GCN architecture is our first design
specifically engineered for general computing, enabling a GPU to handle workloads and programming languages
traditionally exclusive to the CPU. In February 2012, we launched the AMD Radeon HD 7770 GHz Edition,
AMD Radeon HD 7750 and AMD Radeon HD 7700 GPUs. In March 2012, we introduced the AMD Radeon HD
7870 GHz Edition and AMD Radeon HD 7850 GPUs. The AMD Radeon HD 7870 GHz Edition features AMD
PowerTune technology and AMD ZeroCore Power technology. AMD ZeroCore Power technology powers down
a GPU when the PC is in a long idle state and applications are not using background GPU resources. In June
2012, we launched the AMD Radeon™HD 7970 GHz Edition GPU featuring next generation AMD Eyefinity
technology, AMD Power Tune with Boost and AMD App Acceleration. AMD PowerTune technology manages
GPU power consumption in response to GPU load conditions and allows for the GPU to run at higher clock
speeds than otherwise possible. AMD PowerTune with Boost further increases the clock speed of a GPU. AMD
App Acceleration is a set of technologies designed to improve video quality and enhance application
performance. AMD Eyefinity technology allows for up to six independent and simultaneous monitors to be
connected to one GPU.
Discrete Mobile Graphics. When selecting a graphics solution, key considerations for mobile PC
manufacturers are graphics performance, visual experience, power efficiency, dedicated memory support and
ease of design integration. Our discrete GPUs for mobile PCs include the following: AMD Radeon HD 8000M
series, AMD Radeon 7000M series, AMD Radeon HD 6000M series, ATI Mobility Radeon HD 5000 series and
ATI Mobility Radeon HD 4000 series. In April 2012, we launched AMD Radeon HD 7900M, HD 7800M and
HD 7700M series GPUs. These new graphics processors are all based on 28nm process technology and our GCN
architecture. In addition, the AMD Radeon HD 7000M series GPUs have AMD Enduro™Technology, which is a
power solution that automatically switches between integrated graphics and the AMD Radeon discrete GPU,
depending on the system or application requirements, to help maximize battery life.
Professional Graphics. Our AMD FirePro™family of professional graphics products consist of 3D and
2D multi-view graphics cards and GPUs that we designed for integration in mobile and desktop workstations, as
well as business PCs. We designed our AMD FirePro 3D graphics cards for demanding applications such as
those found in the computer aided design (CAD) and digital content creation (DCC) markets, with drivers
specifically tuned for maximum performance, stability and reliability across a wide range of software packages.
We designed our AMD FirePro 2D graphics cards with dual and quad display outputs for financial and corporate
environments.
We also provide graphics products for the server market where we leverage our graphics expertise and align
our offerings to provide the stability, video quality and bus architectures desired by our customers. Through our
ATI CrossFire Pro™, we enable CAD and DCC professionals to connect two identical AMD FirePro 3D graphics
cards with a flex cable connection that can enhance performance of geometry-limited applications.
In February 2012, we introduced the AMD FirePro V3900, an entry-level professional graphics card that
features AMD Eyefinity technology. In August 2012, we announced AMD FirePro S9000 and S7000 server
graphics cards for the high-end workstation market. In addition, we launched the next generation of AMD
FirePro workstation products, W5000, W7000, W8000 and W9000 GPUs designed to balance compute and 3-D
workloads efficiently for CAD and engineering and for media and entertainment professionals. We also launched
AMD FirePro A300 APU for entry-level and mainstream desktop workstations for users who require a high-
performance computing platform to power their professional applications. In November 2012, we introduced
AMD FirePro S10000 server graphics card designed for high-performance computing workloads and graphic
intensive applications.
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