8x8 2014 Annual Report Download - page 7

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4
Globally Distributed Enterprises and Workforces.
Companies of all sizes and their employees are distributed globally and there is a
need to support communications and collaboration across locations and between employees on a unified system that can be easily
deployed and work reliably.
4
Applications Requirements. As companies look to gain an edge in an increasingly competitive environment, ERP applications help
improve efficiency while CRM applications help manage and streamline customer interactions and HCM applications facilitate
communication with companies' employees. Many of these applications provide additional benefits and improved productivity when
integrated with a communications and collaborations suite, allowing employees to communicate information quickly.
4
Compliance. Increasing regulations and compliance procedures add complexity to the already difficult task of managing
communications for dozens or hundreds of employees. Companies need a way to secure data and prevent fraudulent use of
communication services. Additionally, a continually evolving regulatory environment requires complex software to secure voice and data
communications and comply with privacy protection regulations.
4
Cost of Deployment . In addition to these complex requirements, chief information officers are facing increased budget scrutiny and a
need to implement a scalable solution at an affordable cost.
Shortcomings of Existing Solutions
The current market is primarily comprised of two categories of solutions that are unable to adequately address today's business communications
and collaboration requirements:
4
Legacy Providers. Legacy providers typically provide on-premise solutions that require a long, complex and high-touch sales and setup
process with proprietary hardware. These on-premise solutions are difficult to deploy and expensive to maintain in multiple locations for
a globally distributed workforce. In addition, the legacy solutions do not provide the resiliency and business continuity capabilities
required by customers.
4
Point Solution Cloud Providers. New cloud providers have emerged to address the need for rapid provisioning and simple deployment
of communications or collaboration software. However, these solutions are typically siloed and do not currently provide a comprehensive
communications and collaboration suite.
The 8x8 Solution
The 8x8 solution runs on our unified software platform. At the core of our platform are two central technologies delivering functionality for
today's business requirements. Our Infrastructure Manager abstracts complex global interconnectivity between VoIP and traditional PSTN to
provide easy-to-use connectivity for our customers. Our Integration Manager integrates with third-party applications, including Salesforce.com,
Microsoft Dynamics, NetSuite and many others, to provide integrated applications functionality within our communications and collaboration
services. We have been awarded 92 United States patents. Our solution provides the following key benefits:
4
Comprehensive SaaS Suite. Our services consist of Virtual Office, Virtual Contact Center and Virtual Meeting, providing a single
platform for our customers' UCC needs. Our platform is integrated and enables cross-suite functionality. Our customers receive
transparent subscription pricing without the billing complexities and minute overages typically associated with traditional providers.
Furthermore, software updates and related services are delivered without complex hardware or on-premise infrastructure upgrade cycles
and can significantly reduce set-up times.
4
Rapid Cloud Provisioning. Our UCC in the cloud solution allows for rapid provisioning of business phones and mobile devices
globally. Customers only need to install our application on their mobile device or plug in our pre-configured IP phones to use a turnkey
cloud telephony solution and access our software platform.
4
Applications Integration. We integrate with third-
party applications including Salesforce.com, Microsoft Dynamics, NetSuite, Zendesk,
SugarCRM, eAgent and many others to provide enhanced functionality within our UCC services.
4
Security and Compliance. We have invested heavily in complying with state and federal regulations including FISMA, HIPAA,
HITECH and PCI DSS.
3