8x8 2010 Annual Report Download - page 8

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6
The 8x8 Complete Contact Center service offers features such as skill-based routing, multi-media management, real time
monitoring and reporting, voice recording and logging, historical reporting, Interactive Voice Response, CRM integration with
Salesforce.com and NetSuite and contact and case management tools.
8x8 Trunking Services
In June 2008, we launched the 8x8 Trunking service. The 8x8 Trunking service provides companies that have already made a
substantial or recent investment in premise-based PBX phone system hardware with an opportunity to reduce recurring
monthly service and toll charges by delivering digital quality dial tone service to their phone system hardware over their
broadband connection rather than a separate voice circuit from an incumbent or local exchange carrier. The customer's existing
phone system equipment continues to provide the user feature set while the 8x8 Trunking services provide dial tone together
with local, long distance and international call routing services to that equipment from the 8x8 network.
8x8 Hosted Key System Services
In July 2008, we launched the 8x8 Hosted Key System service. The 8x8 Hosted Key System service is designed to replace
traditional premise-based telephone "key systems" typically used by companies whose size or structure dictates the sharing of
multiple, common phone lines among employees, regardless of where the employees are located. The 8x8 Hosted Key System
expands our addressable market to include businesses that require shared line appearance services rather than the PBX
functionality offered with our 8x8 Virtual Office hosted PBX solution.
8x8 IP Telephones
In the second quarter of fiscal 2009, we launched the 8x8 675xi series of IP phones that incorporate 8x8's advanced NAT
traversal technologies to facilitate the network-independent operational advantages of the 8x8 service. These advantages
include the ability to simply plug the phone into any public or private Internet connection and immediately make or receive
calls without performing any network configuration or firewall manipulation. The 8x8 675xi IP phones also deliver enhanced
equipment and service features including high definition HD audio, corporate directory display and lookup, intercom paging,
shared line appearance and Power over Ethernet capability.
We use third-party manufacturers to make the videophones, IP business telephones and cordless handsets that we sell to our
customers. We do not have long-term purchase agreements with any of our contract manufacturers. While we believe that we
could replace our suppliers if necessary, our ability to provide service to our subscribers would be impacted during this
timeframe, and this could have an adverse effect on our business, financial condition and results of operations.
8x8 Virtual Meeting
The 8x8 Virtual Meeting video web conferencing service, introduced in September 2009, is an online collaboration tool
accessible instantly (no software download required) from any web browser and any computing platform. Available as an add-
on service for existing 8x8 customers, a standalone offering for new subscribers or as part of the Virtual Office Pro unified
communications bundle, 8x8 Virtual Meeting lets users conduct centralized online meetings, complete with integrated voice
conferencing (to and from any telephone or web browser platform), presentation slide sharing, desktop and application sharing,
instant messaging, chair control, conference control and call recording. 8x8 Virtual Meeting offers unlimited conferencing,
giving users the flexibility to conduct regular meetings with employees, associates, customers and prospects in remote
locations worldwide.
8x8 Virtual Office Pro Unified Communications
Introduced in January 2010, 8x8 Virtual Office Pro is a powerful unified communications service that allows subscribers to
manage essential, advanced business communications functions online through a centralized portal. Integrated with the 8x8
Virtual Office VoIP (Voice over Internet Protocol) hosted PBX phone service, Virtual Office Pro enhances business
productivity by providing users with a complete, instantly accessible suite of communication tools used in everyday business
interactions. 8x8 Virtual Office Pro delivers these tools through an easy-to-use online dashboard which provides:
A visual overview and online control of 8x8 Virtual Office business calling activity including point-and-click access
to inbound and outbound calls and call management features such as call transfer, do not disturb (DND) and call
forwarding