iRobot 2014 Annual Report Download - page 79

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In January 2014, we introduced the Scooba 450 floor scrubbing robot with a price point of $599. Unlike a conventional
mop that spreads dirty water on the floor, Scooba will apply only fresh water and cleaning solution to the floor from a clean
tank. Scooba will clean dirt and grime, is safe for use on all sealed, hard floor surfaces, including wood and tile, and is smart
enough to avoid carpet. The Scooba 450 uses the new Scooba Three-Cycle Cleaning Process that automatically sweeps and
pre-soaks, scrubs and finishes with a final squeegee while washing away bacteria.
Our Mirra Pool Cleaning Robot is used to clean residential pools and removes debris as small as two microns from pool
floors, walls and stairs. Mirra is brought to market under the iRobot brand through a relationship with Aquatron, Inc., which
developed the pool cleaning robots. Our Looj Gutter Cleaning Robot was designed to simplify the difficult and dangerous job
of gutter cleaning. The Looj cleans an entire stretch of gutter, reducing the number of times a ladder must be repositioned and
climbed during gutter cleaning. The Looj also features a detachable handle that doubles as a wireless remote control, providing
full control of the robot while cleaning.
Defense and Security Products
In defense and security product markets, we currently offer several unmanned ground vehicles. Our tactical ground robots
include the combat-tested 510 PackBot, the 310 SUGV, the 110 FirstLook small, light, throwable robot, and the 710 Kobra
multi-purpose robot capable of carrying heavy payloads. The PackBot, SUGV, FirstLook, and Kobra robots comprise a family
of robots using many common platform components and offer our patented flipper technology that enables robots to easily
climb stairs, navigate rubble, and penetrate inaccessible areas. These robots, which will begin to utilize the uPoint MRC system
in 2015, a universal control system for our line of defense and security robots, are designed to keep war fighters and public
safety officials out of harm's way and are designed for high-performance, durability and ease of use while performing search,
reconnaissance, mapping, bomb disposal and other dangerous missions. As of December 27, 2014, we have delivered more
than 5,000 robots to military and civil defense forces and research communities worldwide. The robots are currently priced
between approximately $20,000 and $600,000 per unit, depending on model, configuration and quantities ordered.
We continue to refine the PackBot product line, focusing on enhanced modularity and providing new capabilities to
support a variety of mission scenarios. Our unique Aware 2 software is incorporated into the advanced 510 PackBot chassis and
operator control unit. As a result, PackBot can support multiple configurations and payloads with the same chassis and operator
control unit, providing customers with a single robot capable of performing a variety of missions. We also utilize Configure-To-
Order (CTO) procurement options for our commercial 510 PackBot, allowing customers to tailor the product to their specific
mission needs. The combined benefits of the Aware 2 software and CTO procurement options establish the 510 PackBot as a
truly modular multi-mission robotic platform.
The 110 FirstLook is an expandable, lightweight robot that performs persistent observation and investigates dangerous
and hazardous material while keeping its operator out of harms way. The 310 SUGV is a lightweight, backpackable robot well-
suited to dismounted operations. It has a modular design that accommodates a wide range of optional payloads and sensors,
including a dexterous manipulator, and can easily climb stairs, roll over obstacles and enter inaccessible and dangerous areas.
The 710 Kobra is a powerful, rugged, fast robot that supports or carries multiple and heavy payloads, and can lift up to 330
pounds.
Remote Presence Products
We currently have two products based upon our Ava mobile robotics platform. The U.S. Federal Drug and
Administration approved RP-VITA telemedicine robot expands the reach of medical care by connecting physicians with
patients from anywhere in the world. The RP-VITA combines the latest in autonomous navigation and mobility technologies
developed by iRobot with the state-of-the-art telemedicine and electronic health record integration developed by InTouch
Health. The RP-VITA, which is sold to healthcare customers by InTouch Health, was introduced in 2012 and began shipping in
early 2013. Our Ava 500 Video Collaboration robot, which we began selling in 2014, delivers autonomous telepresence to the
enterprise market, enabling remote workers to more personally collaborate throughout the workplace. The Ava 500 blends
together our autonomous navigation capabilities with Cisco’s TelePresence to enable people working off-site to participate in
meetings, presentations and events where movement and location spontaneity are important.
Strategic Alliances
In addition to our internal technology development, we leverage relevant robotic technologies through licensing,
acquisitions and/or other partnerships. These strategic alliances are an important part of our product development and
distribution strategies. We rely on strategic alliances to provide technology, complementary product offerings and increased and
quicker access to markets. We seek to form relationships with organizations that can provide best-in-class technology or market
advantages for establishing iRobot technology in new market segments.
Form 10-K