eTrade 2012 Annual Report Download - page 227

E*TRAD
E
’s AML policies and procedures can be accessed on My Channel*E, as follows:
Bank:
https://mychannele.corp.etradegrp.com/web/guest/departments/bankcompliance/policies
(see Bank Secrecy Act Policy); and
Non-Bank (Brokerage; Clearing; Corporate):
https://mychannele.corp.etradegrp.com/web/guest/departments/brokeragecompliance/wsp.
Intellectual Property Protection
Most jurisdictions offer some form of legal protection for intellectual property, including copyrights, patents, trademarks and trade
secrets.
Copyright laws govern the display and reproduction of copyrighted material, which includes most books, magazines, newspapers,
websites, research reports and software. You cannot display or reproduce copyrighted material without the permission of the
copyright owner. Because copyright laws are complex, you must contact the Legal Department before displaying, publishing or
reproducing material subject to copyright protection.
Patent laws govern the right to make, use and sell a patented invention. Certain software applications and business methods may be
subject to patent protection. If you develop a software application, business method or invention during the course of your
employment with E*TRADE, you must document the development and consult with your direct supervisor and the Legal Department
concerning its patentability. Similarly, before introducing or using any software application, business method or invention that is
similar to that of another company, inventor or person, particularly but not exclusively in the financial services sector, you must
consult with the Legal Department. Please note that E*TRADE owns all rights in any intellectual property developed by employees
during their employment that relate to E*TRADE’s business, even if invented or otherwise developed outside E*TRADE premises
and even if no E*TRADE equipment was used in the process. Additional information is available in this Code under “Ownership of
Intellectual Property.”
Trademark laws govern the use of product or brand names, service marks, and trade names that the public associates with a particular
product or service. You must obtain prior approval of all uses of E*TRADE’s trademarks, service marks and trade names from the
Legal Department. In addition, before adopting any new names for product or service offerings, you must have the approval of the
Legal Department. For further information consult:
https://mychannele.corp.etradegrp.com/web/guest/departments/legalaffairs/trademarks.
Trade secret protection governs the disclosure and use of information that the owner has endeavored to hold secret, usually because
the information provides the owner with a competitive advantage. It is not necessary that the information be subject to copyright,
patent or trademark protection in order to constitute a trade secret.
E*TRADE’s policies govern situations in which employees develop, create or receive any materials in the course of employment by
E*TRADE that may be entitled to protection under intellectual property or other
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