eTrade 1999 Annual Report Download - page 9

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Please find page 9 of the 1999 eTrade annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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. ClearStation. With the acquisition of ClearStation in April 1999, E*TRADE now offers ClearStation's technical graphs, interactive
graph tool, and the A-List on the E*TRADE Web site.
. CNBC. E*TRADE has a license agreement with CNBC to display their real time audio content on E*TRADE's MarketFlash page.
. TheStreet.com. E*TRADE has a license agreement with The Street.com to display their real time editorial news on the E*TRADE
Web site.
. Ask Jeeves. E*TRADE has a license agreement with Ask Jeeves to implement their question and answer search engine application on
E*STATION.
International
The Company's expansion into new markets is being enhanced by alliances and joint ventures with companies in key international
markets. These alliances provide the Company with market knowledge, contacts and in-country expertise. The Company believes that
these alliances can accelerate worldwide acceptance of the Company's online investing services. See "Risk Factors"--"Risks
Associated with International Strategy." In August 1999, the Company further expanded its global product and service offering with
the acquisition of TIR. TIR is active in equity, fixed income, currency and derivatives markets in over 35 countries, and holds seats on
multiple stock exchanges around the world.
Product Enhancement
The Company believes that technology is a key component in maintaining market leadership in the Internet arena. Partnerships with
leading technology providers support the Company's products and services with up-to-date features and offer the best solutions for
customers.
. Bond Center. The Bond Center provides easy access to commentary, market data, research, and analytical tools, including a
sophisticated screening capability. This easy to use tool allows investors to quickly search through a wide range of executable fixed
income securities based on price, yield, maturity, issuer, credit rating and other criteria. Once an investor selects a bond, an order can
quickly be entered with just a few key strokes.
. Content 2.0. In September 1999, the Company upgraded the Stocks & Options Center portions of the E*TRADE Web site. These
enhancements added enough unique and compelling content to position E*TRADE as one of the best places on the Web to find and
research investment ideas. Some of the key features include:
. Buy/Sell/Hold recommendations for individual stocks from professional research analysts at S&P.
. Top Stock Picks from professional research analysts at S&P.
. Institutional Ownership giving customers the ability to see which institutions hold a given stock, as well as all the stocks that a given
institution owns.
. Insider activity giving customers the ability to see the trading activity of corporate insiders.
. Hottest Stocks from MarketGuide listing those stocks with the highest 1-day or 5-day percentage increase.
. Idea-generating articles from S&P and Business Week Online.
. Breaking company news by CBS MarketWatch.
10
. DET 2.0. In July 1999, E*TRADE launched an important Web site upgrade.
Heralded as the Next Generation of E*TRADE, the site has been well received by E*TRADE customers and features:
. Faster Research--redesigned quotes and research tab and detailed quotes screen.
. Easier Navigation--new streamlined navigation, resulting in fewer clicks and easier access to key tools, including a new Portfolio
Manager tab, and consolidated access to financial products.
2002. EDGAR Online, Inc.