Unilever 2001 Annual Report Download - page 3

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UNILEVER 2001
A TRULY MULTI-LOCAL MULTINATIONAL
Unilever is dedicated to meeting the everyday needs
of people everywhere. Around the world our Foods
and Home and Personal Care brands are chosen by many
millions of individual consumers each day. Earning their
trust, anticipating their aspirations and meeting their
daily needs are the tasks of our local companies.
They bring to the service of their consumers the best
in brands and both our international and local expertise.
Unilever’s Corporate Purpose
Our purpose in Unilever is to meet the everyday needs of
people everywhere – to anticipate the aspirations of our
consumers and customers and to respond creatively and
competitively with branded products and services which
raise the quality of life.
Our deep roots in local cultures and markets around the
world are our unparalleled inheritance and the foundation
for our future growth. We will bring our wealth of
knowledge and international expertise to the service
of local consumers – a truly multi-local multinational.
Our long-term success requires a total commitment to
exceptional standards of performance and productivity,
to working together effectively and to a willingness to
embrace new ideas and learn continuously.
We believe that to succeed requires the highest standards
of corporate behaviour towards our employees, consumers
and the societies and world in which we live.
This is Unilever’s road to sustainable, profitable growth
for our business and long-term value creation for our
shareholders and employees.