Ulta 2007 Annual Report Download - page 8
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With her and millions of women just like her
specifically in mind, we defined our mission at Ulta.
We listened, learned and committed ourselves to
the never-ending process of meeting their beauty
needs, even if we needed to break the industry rules.
Ulta has changed the beauty product distribution
paradigm to bring prestige, mass, professional
haircare and a full service salon under one roof.
We also have transformed the customer experience
by providing affordable indulgence in a comfortable,
no pressure environment. As a result, we provide
our customers a full complement of products and
services in sleek, modern stores in convenient
off-mall locations with a friendly, knowledgeable
sales approach. Our relationship with our customers
is at the heart of who we are, and helping them
feel beautiful while providing an escape from their
busy everyday world is what we’re all about.
Millions of customer relationships, created and
nurtured, enabled us to deliver fiscal 2007
financial results consistent with our promise to
investors. We recorded our 32nd consecutive quarter
of comparable store sales growth and achieved
a comparable store sales increase of 6.4 percent
for the year. We increased net sales 20.8 percent to
$912 million. We opened 53 new stores, representing
28 percent square footage growth, ending the
year with 249 stores, and introduced several
new brands, including dermalogica skincare and
Stila cosmetics. And we continued to drive
growth in our salon business by investing