Ubisoft 2010 Annual Report Download - page 2
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A statement from Yves Guillemot
In 2010-2011, Ubisoft won over new market share
in all territories and strengthened its position
as 3rd independent publisher. Our sales were
carried by the success of our dance titles and the
performance of Assassin’s Creed Brotherhood.
Ubisoft also confirmed its position as a key partner
among console makers, establishing itself as
1st independent publisher on Kinect™, Wii™ and
the 3DS™.
Ubisoft has also continued to reorganize its
studios, and abandoned some projects in order
to concentrate on titles with stronger market
potential, which translated into a net loss of
€52 million. Nevertheless, we have managed
to reinforce our financial position with annual
sales up 19.3% to €1,039 million, a net operating
income* of €29 million and a positive cash flow of
€99.2 million.
Combined with investments made over the past
few years, mainly in our key franchises and online,
these results have put Ubisoft in a position of
profitable growth for the coming years. For this
reason, we will continue to pursue our strategy
based on three key pillars: high-definition titles,
casual games and online games.
On the high-definition market, Assassin’s Creed
Brotherhood last year proved that we are capable
of releasing a very high quality franchise on
a yearly basis, and establishing our brands in
multiplayer. Our objective is to reproduce this
success with other brands and reinforce ties with
players. The year 2011-2012 will be marked by
a line-up particularly rich in key franchises, and
which reaches a wider audience.
It includes, among others, Assassin’s Creed
Revelations, Driver San Francisco, Ghost Recon
Future Soldier, Rayman Origins, the adaptation of
the Tintin film as well as Child of Eden and Raving
Rabbids on Kinect™. Almost all of these games will
offer robust multiplayer modes. Uplay will also
offer our consumers additional online services
and content, as well as the possibility to pursue
their gaming experience wherever they may be.
Our high-definition titles will gradually become a
strong source of recurring digital revenue.
*excl. share-based payments