Travelzoo 2010 Annual Report Download - page 34

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Please find page 34 of the 2010 Travelzoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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*ForTravelzoo websites, reach information is based on data from Google Analytics. For Top 20,Newsflash, Local
Deals, Travelzoo Network, SuperSearch, and Fly.com, reach/usage information is based on internal Travelzoo
statistics as of December 31, 2010.
In 2010, 78% of our total revenues were generated from our North America operations, and 22% of our total
revenues were generated from our European operations. See Note 8 to the accompanying consolidated financial
statements.
Benefits to Travel, Entertainment and Local Companies
Key features of our solution for travel and entertainment companies include:
•Real-Time Listings of Special Offers. Our technology allows travel and entertainment companies to
advertise special offers on a real-time basis.
•Real-Time Updates. Our technology allows travel and entertainment companies to update their listings on
a real-time basis.
•Real-Time Performance Reports. We provide travel and entertainment companies with real-time tracking
of the performance of their advertising campaigns. Our solution enables travel and entertainment companies
to optimize their campaigns by removing or updating unsuccessful listings and further promote successful
listings.
•Access to Millions of Consumers. We provide travel and entertainment companies fast access to over
18 million travel shoppers.
•Global Reach. We offer access to Internet users across the U.S., Canada, France, Germany, Spain, and the U.K.
Key features of our solution for local companies include:
•Real-Time Listings of Special Offers. Our technology allows local businesses to advertise special offers on
a real-time basis.
•Real-Time Performance Reports. We provide local businesses with real-time tracking of the performance
of their advertising campaigns. Our solution enables local businesses to optimize their campaigns by
removing or updating unsuccessful listings and further promote successful listings.
•Access to Local Consumers. Travelzoo subscribers submit their zip code to Travelzoo when they join
Travelzoo. As a result, we are able to send Local Deals to subscribers who live or work near the local
business.
Benefits to Consumers
Our Travelzoo websites (www.travelzoo.com, www.travelzoo.ca, ww.travelzoo.co.uk, www.travelzoo.de,
www.travelzoo.es, www.travelzoo.fr, among others), Travelzoo Top 20 e-mail newsletter, Newsflash, Local
Deals, the Travelzoo Network, SuperSearch search tool, and Fly.com search engine provide consumers
information on current offers at no cost to the consumer. Key features of our products include:
•Aggregation of Offers From Many Companies. Our Travelzoo websites and our Travelzoo Top 20 e-mail
newsletter aggregate information on current offers from more than 2,000 travel, entertainment and local
companies. This saves the consumer time when searching for travel, entertainment and local deals, sales and
specials.
•Current Information. Compared to newspaper, TV or radio advertisements, we provide consumers more
current information, since our technology enables travel, entertainment and local companies to update their
listings on a real-time basis.
•Reliable Information. We operate a Test Booking Center»to check the availability of travel, entertainment
and local deals included in the Travelzoo Top 20 before publishing.
•Search Tools. We provide consumers with the ability to search for specific offers.
7